Ethical Analytics, Powerful Insights

Take back control with Matomo – a powerful web analytics platform that gives you and your business 100% data ownership and user privacy protection.

Trusted on over 1.4 million websites in over 190 countries.
Join the Matomo revolution

Your one stop problem solver

Powerful all-in-one web analytics platform

  • Visitors, Behaviour, Acquisition features
  • Ecommerce Analytics
  • Heatmaps, Sessions Recordings, A/B Testing
  • Funnels, Goals, Form Analytics
  • Visitor Profiles
  • Enhanced SEO Features
  • Matomo Tag Manager
  • Roll-Up Reporting
  • White Label
  • And much more

Take back control of your data

With Matomo, the philosophy around data ownership is simple, you own your data, no one else.

People believe in us for that reason, and we will continue to champion the right for people to be in control of their data. This is why Matomo is trusted and used among industries with strict compliance and data privacy regulations.

  • 100% data ownership
  • User-privacy protection
  • Reliable & secure
  • GDPR Manager
  • Log server analytics (if required)
  • Cloud host or host On-Premise
  • Export and migrate your data between hosting options at any time
data ownership web analytics

Accurate Data

Did you know accurate data reporting is often capped? Meaning once your website traffic reaches a certain limit, the data then becomes a guess rather than factual.

This kind of data sampling limits tools like Google Analytics. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?

Take the challenge: Compare your Google Analytics data (sampled data) against your Matomo data.

Data Sampling Matomo vs Google Analytics. Matomo is 100% accurate.

"This tool (Matomo) without a doubt, is a serious contender of Google Analytics and serious threat to GA Premium." 

Himanshu Sharma | Digital Marketing Consultant

Matomo On-Premise

Go beyond anything you've ever experienced in a web analytics tool …

Finally you can have maximum flexibility while gaining powerful insights to grow your business free from privacy compliance hassles or the need for multiple web analytics tools.

  • Host Matomo Analytics and stored data on your own servers
  • Choose where in the world your data is stored
  • Raw data access
  • No data limits whatsoever
  • Maximum flexibility
  • Fully customisable
  • Endless possibilities through APIs
  • Open-source and freely accessible for everyone
  • On-Premise Marketplace for free and premium plugin add-ons

What people are saying about Matomo

Currently trusted on over 1.4 million websites in over 190 countries. 

Be part of the revolution...

By choosing Matomo, you are joining an ever growing movement. You’re standing up for something that respects user-privacy, you’re fighting for a safer web and you believe your personal data should remain in your own hands, no one else’s.

We’re ready to champion the right for people to take back control of their data.

Are you ready to join?