Getting Started
New to Matomo? Start here. Set up tracking, read your first reports and measure your first conversion, step by step and with no experience needed.
2 guidesPick what you want to achieve and follow a simple step-by-step guide. Get from setup to useful insights without getting lost in the documentation.
New to Matomo? Start here
Choose what you want to achieve and find the guides to help you get there. Explore all guides.
New to Matomo? Start here. Set up tracking, read your first reports and measure your first conversion, step by step and with no experience needed.
2 guidesWant to know which campaigns actually work? Track your UTMs, compare your channels and see what drives conversions, from your first campaign to full attribution.
1 guideReady to go further? Explore AI, the API and advanced features, and track more than websites as your analytics needs grow.
1 guide