Skip to content
MENUMENU
  • Why Matomo?
    • 100% Data Ownership
    • Privacy Protection
    • Product Features
    • Open Source
    • Flexibility
    • No Data Sampling
    • GDPR
    • Google Analytics Alternative
  • Use Cases
    • Complete Analytics
    • Intranet Analytics
    • Cookieless Tracking
    • Tracking Personal Data
    • No Limitations
    • Log Analytics
  • On-Premise
    • Matomo On-Premise
    • On-Premise vs Cloud
    • Download for free
    • Marketplace
    • Support Plans
  • Pricing
  • Live Demo
  • Resources
    • Help
    • Blog
    • Integrations
    • Contact the Matomo team
    • List of all features
    • Get involved
  • Log inHelpTRY IT FOR FREE
  • Home
  • Help
  • Getting started
  • Getting started

Getting started - Key concepts in Analytics

How is a ‘visit’ defined in Matomo?What is a hit?How is a ‘unique visitor’ counted in Matomo?What is an ‘Entry page’?What is an ‘Exit Page’?How do I get insights in the movers and shakers? (Increasers and Decreasers)What is a Funnel? What does Roll-Up Reporting do?

Support

  • Knowledge Base
  • Changelog
  • Glossary
  • Forums
  • Developers
  • Issue tracker
  • By industry
  • Contact support
  • Campaign URL builder

News

  • Blog
  • Newsletter
  • Matomo in the press

Compare

  • Google Analytics vs Matomo
  • Hotjar vs Matomo
  • WP-Statistics vs Matomo

About us

  • About Matomo
  • Contact Us
  • Press
  • Contributors
  • Careers
  • History
  • Download Matomo
  • GitHub
  • Piwik is now Matomo
  • Open source

Privacy

  • Data ownership
  • GDPR
  • Security
  • Matomo Cloud privacy policy
  • Website privacy policy
© 2022 matomo.org

Sign up for our newsletter

We are constantly adding new features and content to the leading All-In-One Analytics Platform that gives you control over your data. If you want to stay up to date with everything that is happening, feel free to subscribe below. You can unsubscribe at any time from it. The newsletter service uses MadMimi. Learn more about it within our privacy Policy page.


no thanks

{"cookieName":"wBounce","isAggressive":false,"isSitewide":true,"hesitation":"500","openAnimation":false,"exitAnimation":false,"timer":"","sensitivity":"","cookieExpire":"60","cookieDomain":"","autoFire":"","isAnalyticsEnabled":false}