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Acquisition and Marketing Channels - Campaigns

What is Campaign Tracking? Build campaign tracking URLs Common Campaign Tracking Use Cases and ExamplesDisadvantages of Campaign Tracking URLsAnalyse marketing campaign reportsAdvanced: How to Manually Build Campaign Tracking URLs URL Builder – Marketing Campaign TrackingCustomize the Matomo Campaign parameters pk_campaign and pk_kwdDoes Matomo support Google Analytics campaign parameters (utm_campaign, utm_medium, utm_source, utm_term)?Visits and clicks data provided by search engines or ad networks or affiliates do not match the acquisition reports in Matomo?

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