FAQ: Privacy implications of Content Tracking

There are several considerations in regards to the privacy of your content tracking data. The first is whether your site contains personal data such as user profiles and personal information…

Case Studies

…product, and protect customer data. Read more Stockholm University chose Matomo to respect student privacy and for the platform’s flexibility Explore how Stockholm University leverages Matomo to protect student privacy

Blog: GA360 Sunset: Is Now the Time to Switch?

…GA360 sunset date means and show you what you could gain by choosing a privacy-friendly alternative. What’s happening with the final GA360 sunset? Google has given Universal Analytics 360 properties…

Blog: GA360 vs GA4: Key Differences and Challenges

…Analytics 4 (Standard)? GA4 is the latest version of Google Analytics, succeeding Universal Analytics. It was designed to address privacy issues with Universal Analytics, which made compliance with privacy regulations…

Blog: A Guide to Bank Customer Segmentation

…with data and privacy regulations, such as GDPR and CCPA. Second, you also have to consider the privacy expectations of your customers, who are increasingly aware of privacy issues and…

Blog: Mastering multi-touch attribution models

…it’s easier to maintain accurate attribution while still supporting user privacy and compliance efforts. Matomo uses first-party cookies (stored on your own domain) or its privacy-friendly config_id system, which is a…

Blog: Custom dimensions: Setup and implementation guide

…the underlying data. Privacy and compliance considerations Custom dimensions can touch personal data, depending on implementation, so they form an important part of privacy and compliance work. Under GDPR and similar…