Blog: How to Choose a GDPR Compliant Web Analytics Solution
…compliant cookie banners. More accurate data. When visitors deny tracking cookies, you lose out on valuable data. With anonymous tracking there is no data lost as you don’t need consent…
…compliant cookie banners. More accurate data. When visitors deny tracking cookies, you lose out on valuable data. With anonymous tracking there is no data lost as you don’t need consent…
…and page titles are not available (report Behaviour > Page Titles will be mostly empty). Tracking cookies cannot be used, resulting in a few missing data points. See this faq….
…often required to display a cookie banner informing users about cookies, or consent must be obtained before tracking visitors’ personal data. However there is a solution available: you can use…
…your shop in the past, deletes all the cookies and then visits your shop again. It may also happen when opening the website in an “Incognito window” in your browser….
…should be triggered and ended. One mere example could be a remarketing campaign where cookies will be set until a specific end date. This is exactly what the advanced settings…
Table of contents Where to View Event Tracking in Matomo Compliance Interactions – How many people opt out of advanced marketing cookies? Page Interactions – Are people clicking on your…
Table of contents Getting consent from your users before tracking their User IDs Configuring Matomo to replace User ID with a pseudonym How User ID Pseudonyms are Generated How to…
…picture – the full picture, that is. Data Accuracy Google Analytics 4 GA4 aims to make web and app analytics more privacy-centric by reducing the reliance on cookies to record…
…for tracking cookies Matomo allows you to disable Visits Log and Visitor Profile Users aren’t tracked across websites unless specifically enabled Matomo can also be used without cookie consent banners…
…of the features you need to be GDPR compliant: Full data anonymisation Single-purpose data usage Easy consent and an opt-out mechanism First-party cookies usage by default Simple access to collect…