Ethical Analytics, Powerful Insights
Take back control with Matomo – a powerful web analytics platform that gives you and your business 100% data ownership and user privacy protection.
No credit card required.
Trusted on over 1.4 million websites in over 190 countries.
Your one stop problem solver
Powerful all-in-one web analytics platform
- Visitors, Behaviour, Acquisition features
- Ecommerce Analytics
- Heatmaps, Sessions Recordings, A/B Testing
- Funnels, Goals, Form Analytics
- Visitor Profiles
- Enhanced SEO Features
- Matomo Tag Manager
- Roll-Up Reporting
- White Label
- And much more
Take back control of your data
With Matomo, the philosophy around data ownership is simple, you own your data, no one else.
People believe in us for that reason, and we will continue to champion the right for people to be in control of their data. This is why Matomo is trusted and used among industries with strict compliance and data privacy regulations.
- 100% data ownership
- User-privacy protection
- Reliable & secure
- GDPR Manager
- Log server analytics (if required)
- Cloud host or host On-Premise
- Export and migrate your data between hosting options at any time
Accurate Data
Did you know accurate data reporting is often capped? Meaning once your website traffic reaches a certain limit, the data then becomes a guess rather than factual.
This kind of data sampling limits tools like Google Analytics. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?
Take the challenge: Compare your Google Analytics data (sampled data) against your Matomo data.
"This tool (Matomo) without a doubt, is a serious contender of Google Analytics and serious threat to GA Premium."
Matomo On-Premise
Go beyond anything you've ever experienced in a web analytics tool …
Finally you can have maximum flexibility while gaining powerful insights to grow your business free from privacy compliance hassles or the need for multiple web analytics tools.
- Host Matomo Analytics and stored data on your own servers
- Choose where in the world your data is stored
- Raw data access
- No data limits whatsoever
- Maximum flexibility
- Fully customisable
- Endless possibilities through APIs
- Open-source and freely accessible for everyone
- On-Premise Marketplace for free and premium plugin add-ons
What people are saying about Matomo
Currently trusted on over 1.4 million websites in over 190 countries.
"Europa Analytics is based on Matomo which is the leading open-source analytics platform that provides relevant and reliable insights into user behaviour. The data and information collected by Matomo is 100% owned and controlled by the European Commission. This guarantees compliance with strict privacy regulations and laws. Matomo is used by more than 1,000,000 websites worldwide, including large corporations, SMEs, governments & non-profit organisations."
We absolutely love Matomo. The more we learn about this platform, the more we understand what an incredible value is being provided. We evaluated a handful of paid analytics platforms this year and found no compelling reason to switch.
"No matter whether we are working with granular or big-picture data, we always have confidence that we are making user-benefited decisions based on a complete data set. And having full control of our Matomo data is critical - we get to choose exactly how it's stored, managed and deleted."
"Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Matomo as a replacement for GA. Matomo is a free, open source, and most importantly, supports local data collection."
"Thanks to the Matomo team for all your help and support! This tight integration makes all the new reporting features on our roadmap possible. We must admit that we are quite proud that Pimcore is currently the only content and user experience management system with a Matomo core integration."
Previous
Next
Be part of the revolution...
By choosing Matomo, you are joining an ever growing movement. You’re standing up for something that respects user-privacy, you’re fighting for a safer web and you believe your personal data should remain in your own hands, no one else’s.
We’re ready to champion the right for people to take back control of their data.
Are you ready to join?