Does Multi Channel Conversion Attribution work as a standalone product?
No, the Multi Channel Conversion Attribution plugin is built on top of Matomo (Piwik). To use it, you first need to install Matomo.
Matomo requires PHP, a MySQL database and a webserver like Apache or Nginx. Learn more about Matomo.
Alternatively, to take away the hassle of installing and maintaining your own Matomo, sign up to our Matomo Cloud service.