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Analytics Platform – Matomo

Analytics Platform - Matomo

Hannah Kaufhold

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Matomo evolves its global leadership to drive international expansion

April 30, 2026February 18, 2026 by Hannah Kaufhold

As part of its next phase of international growth, Matomo is reshaping its governance to reinforce its global strategy while deepening its footprint in Europe. Adam Taylor, formerly COO, is appointed CEO, while current leader Matthieu Aubry moves into the …

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Categories Press Releases

How AI is reshaping web analytics and how to measure real human traffic in 2026 

April 30, 2026February 17, 2026 by Hannah Kaufhold

Web analytics used to feel simple.  You installed a tracker, watched your traffic go up or down, checked conversions, and trusted that what you were seeing represented real people doing real things on your site. If sessions grew, you assumed …

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Categories Analytics Tips, Artificial Intelligence, Marketing
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