You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading to clicks for your paid ads and bringing your business the highest ROI, right down to devices and networks – for more effective targeting.
For many Matomo users, Google Ads is the lifeline for their business. If people are looking for products you sell, you’ll want them to find you first.
Invest confidently in the right keywords and target the right customers for higher ROI
You can accurately measure the success of your impressions, clicks, costs, CPC and CPAs and see how they directly relate to the goals you’ve created in your Matomo.
What does the new Paid Advertising Performance feature look like?
The PPC Advertising Performance plugin integrates seamlessly with Matomo’s Row Evolution feature to show you how the performance of your campaigns change over time. This way you can see if the changes you’ve made have a positive or negative effect on sales over time.
The Visitor Profiles feature is also integrated within the plugin so you can get a detailed overview of everyone who clicks on your ads. This will tell you if they have visited your website in the past and to what extent, so you can identify and target more like-minded customers for more sales when setting up your next campaign.
Where do I get the Paid Advertising Performance feature?
Paid Advertising Performance is available on the Matomo Marketplace: