Why is Matomo better than the competition?

Contents

Ready to use in minutes, Matomo gives you:
✔ Accurate privacy-first analytics
✔ Full data ownership
✔ GDPR compliance

This presentation will describe why Matomo, the open source web analytics software, can be a better alternative than the other web analytics tools available (google analytics, clicky, etc.).

This presentation illustrates 5 important key features of Matomo:

  1. Open APIs
  2. Plugins Architecture
  3. Data abstraction layer
  4. Customizable dashboard
  5. Innovative User Interface

More information:

Démarrez avec Matomo

En choisissant Matomo, l’alternative éthique pour l’analyse web, vous ne faîtes aucun compromis concernant la confidentialité et la sécurité de vos données privées.

Enjoyed this post?
Join the 160,000+ subscribers who receive the Matomo Newsletter straight to their inbox every month

https://matomo.org/newsletter (last update: 2026/07/22)

This field is for validation purposes and should be left unchanged.

Certified ISO 27001:2022

Your analytics data is protected by globally recognised security standards. ISO 27001 certification means we follow the highest international standards for information security management.

Live websites using Matomo worldwide
0 K
Websites using Matomo including historical
0 M
Customer satisfaction
0 %

Own your data. Protect your privacy. Unlock better analytics.

Organisations should be able to understand their digital performance while mainteaning full ownership and control of their data.

No credit card required.