Here is a presentation we did to present Matomo (Piwik) to an audience in a french engineering school. I gives a simple overview of

  • what web analytics is
    • measure
    • analyze
    • act
  • piwik competitors (google analytics, clicky, etc.)
  • why Matomo (Piwik) is better than the competition
    • Open Apis
    • Plugins architecture
    • Powerful data abstraction layer
    • Innovative user interface
    • Customizable dashboard with widgets

Matthieu Aubry

While studying in India in 2006, Matthieu had the idea of creating an open source analytics alternative to Google Analytics. In 2007 he founded Matomo (formerly Piwik), the now leading open source analytics platform used by more than 1 million websites in 200 countries. Find him on Twitter or Github. Co-founder of InnoCraft.

Any questions?

Many answers and more information about Matomo you can find here:

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