Matomo in the web analytics world – presentation

Here is a presentation we did to present Matomo (Piwik) to an audience in a french engineering school. I gives a simple overview of

  • what web analytics is
    • measure
    • analyze
    • act
  • piwik competitors (google analytics, clicky, etc.)
  • why Matomo is better than the competition
    • Open Apis
    • Plugins architecture
    • Powerful data abstraction layer
    • Innovative user interface
    • Customizable dashboard with widgets

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