100% data ownership – With Matomo, you have full control with 100% data ownership. Startups working with sensitive information can trust Matomo knowing with certainty that no third-parties are looking in and gaining access to your data.
Acquisitions – Acquisition shows you the external sources where your visitors came from before landing on your website. Your visitors could have come from a search engine, a social media channel, an email, from pay-per-click advertising; an external website; or it could be from customers coming in directly to your website.
Segmentation – Drill deeper into the data. For example, say you see in your custom reports that the city Berlin is performing really well and you want to dig in and learn why. By creating a segment for Berlin you get the chance to focus entirely on that city – figure out how your social profiles are working for Berlin, how heatmaps looks from visitors from Berlin, what the conversion funnels looks like etc. Hone in on all the stats relevant to that particular segment and target them more effectively.
Integrations – Matomo currently can easily integrate with 100+ technologies including Content Management Systems and a range of online shops like, WooCommerce, Magento and PrestaShop.