Web Analytics Vendor Comparison Matrix
Compare web analytics platforms with a ready-to-use scoring matrix
Choosing an analytics platform means comparing far more than features. Use this free spreadsheet to assess your shortlisted vendors against the criteria that matter to your organisation, set your own priorities and calculate weighted scores automatically.
Web Analytics Vendor Comparison Matrix EN
Make your vendor comparison easier to manage
The matrix brings the key evaluation criteria into one place, so you can compare platforms consistently instead of working across scattered notes, feature pages and internal requirements.
Evaluate vendors across areas including:
- Core and advanced analytics capabilities
- Privacy, security and data control
- AI readiness
- Deployment and integrations
- Scalability and migration support
- Vendor fit and long-term viability
- Total cost of ownership
Prioritise what matters to your organisation
Not every requirement should carry the same weight.
Mark each criterion as Essential, Important, Optional or Not relevant, then score your shortlisted vendors from 0 to 5. The spreadsheet calculates the weighted results for you and gives you a category-level summary alongside the overall scores.
That makes it easier to see where each platform fits your requirements, where compromises remain and which questions still need answers.
What you’ll get
A ready-to-use Excel workbook with:
- A detailed vendor evaluation matrix
- Customisable priority weighting
- Space to compare up to four vendors
- Automatic weighted scoring
- Category-level score summaries
- Criteria covering the full analytics buying decision