FAQ: Why is privacy so important?

Table of contents Privacy Protects Your Users Privacy Protects Your Organisation Strong Privacy Protections Enable Compliance with International Data Protection Regulations Matomo’s Approach to Compliance Privacy has been one of…

Blog: A simple guide to advanced marketing analytics

…improved user journeys, refined campaigns and increased client acquisition. Why privacy matters in advanced analytics  With expanding data protection regulations, privacy is a critical consideration in advanced analytics. Collecting and…

Blog: First‑party cookies for trusted marketing analytics

…third-party intermediaries, which improves reporting accuracy and aligns with GDPR and other privacy requirements.  Unlike Google Analytics and most legacy solutions that were initially designed around cross-site tracking, privacy-first tools are built…