…solutions is, above all, respect for privacy and GDPR compliance. Protecting our users and focusing on data privacy is very important to us”, Laurent added. Data-driven enhancements to user experience…
Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics…
Imagine trying to cook a complex dish without a recipe. You might have all the ingredients, but without a clear sequence of steps, you’re likely to end up with a…
…user gives consent? Why are cookies not being set after the user gives consent? To comply with regulations, such as the GDPR and the ePrivacy Directive, it is crucial for…
…and data privacy measures around digital payments. Encouraging innovation by allowing third-party providers access to banking data. Improving transparency with clear communication regarding fees, terms and conditions associated with payment…
As we tie a bow on 2024, we’re delighted to share our final gift of the year. Matomo 5.2.0 comes wrapped with new security features, privacy controls, and performance improvements…
…the ePrivacy Directive, you must obtain and manage consent for tracking visitors with cookies. Unless exemptions apply in your jurisdiction, consent must be obtained before placing cookies or using tracking…
…in the browser, which can improve data privacy and page performance. Does server-side tagging guarantee full compliance with GDPR or other regulations? Not automatically. Server-side tagging gives you more control…
…subsets rather than complete data. In addition, user privacy tools like ad blockers, tracking opt-outs, and disabled JavaScript can cause underreporting by 10-30%. GA4 also restricts data retention to 2-14…
…locked into any vendor, and your data remains under your control (Matomo emphasises 100% data ownership for users). Privacy & Data Ownership: Matomo is built with privacy in mind. No…
