…with trust. And trust doesn’t come from pixels, cookies, or dashboards. It comes from intention. Privacy protects that trust. Ethical marketing strengthens it. At Matomo, privacy-first and ethical marketing aren’t constraints, they’re commitments. Because sustainable…
…Directive, which requires opt-in for all trackers and non-essential cookies. Privacy-centric analytics platforms, like Matomo, also support Consent Mode. This means tracking is adjusted based on user choices. Note: Consent is one lawful basis…
…dataReporting and retention– Visitors’ IP addresses are anonymised, with the mask set to two bytes. – Only first-party cookies are used. Cross-domain tracking is disabled. – Campaign parameters and advertising…
…environment. Do heatmaps use cookies? Matomo Heatmaps support cookieless tracking. When Session Recordings are enabled, the plugin sets a first-party _pk_hsr cookie for the duration of a visit so page…
…to be shared with third parties. Matomo is a privacy-first web analytics platform that primarily uses first-party cookies. That’s something that ticks one of the boxes of almost all privacy…
…Real-time visitor analytics shows behaviour from social channels. Privacy-first data collection gives you full ownership and control. Pros: No data sampling in reporting Works without relying on third-party cookies Cloud and self-hosting…
…that model is under pressure. And it’s not just regulators applying pressure. Users are opting out of tracking by rejecting cookies and choosing privacy-focused browsers and extensions with built-in protections….
…may be less accurate when cookies or other visitor identifiers are unavailable because the visitor IP address is no longer available as a fallback identifier. This can affect metrics such…
…until a visitor gives permission before tracking. You can also integrate Matomo with common Consent Management Platforms (CMP). https://matomo.org/faq/tag-manager/how-to-configure-consent-in-the-matomo-configuration-variable/ https://matomo.org/guide/tracking-data/consent-managers/ Cookieless tracking. Matomo can track without analytics cookies. This can…
