FAQ: What data does Matomo track?
…tablet, mobile, tv, cars, console, etc.), brand and model. Some information is also stored in first party cookies and then collected by Matomo: Random unique Visitor ID Time of the…
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Blog: How to track Google Ads campaigns with Matomo
…meet global privacy compliance and security requirements because it uses third-party cookies. Instead, with Matomo’s Advertising Conversion Export feature, you can send goal completion data to Google Ads with a…
Blog: 10 Key Google Analytics Limitations You Should Be Aware Of
…version touts: Machine learning at its core provides better segmentation and fast-track access to granular insights Privacy-by-design controls, addressing restrictions on cookies and new regulatory demands More complete understanding of…
FAQ: Using Osano Consent Manager with Matomo
…track visitors without using cookies and provide a full range of metrics, however the accuracy of some metrics may be reduced. Cookies will only be used if consent for Analytics…
Masterclass: Cookieless 2024: How to Future-Proof Your Marketing Campaigns
MASTERCLASS Cookieless 2024: How to Future-Proof Your Marketing Campaigns Now on-demand The looming end of third-party cookies has turned the marketing world on its head. How can Marketers continue to…
On-Demand Masterclass Cookieless 2024: How to Future-Proof Your Marketing Campaigns
MASTERCLASS ON-DEMAND Cookieless 2024: How to Future-Proof Your Marketing Campaigns The looming end of third-party cookies has turned the marketing world on its head. How can Marketers continue to measure…
Blog: LGPD: Demystifying Brazil’s New Data Protection Law
…tab within the Privacy menu on the Matomo Settings page. Learn more about how to configure privacy settings in Matomo. 5. Comply with LGPD consent laws without cookies By using…
Blog: GDPR Compliance and Personal Data: The Ultimate Guide
…Information like IP addresses, cookies or other online tracking mechanisms that can be used to identify or track individuals online. Biometric Data: Unique physical or behavioural characteristics used for identification,…
Blog: Unveiling GA4 Issues: 8 Questions from a Marketer That GA4 Can’t Answer
…third-party cookies? You can’t. Google Consent Mode settings imply several options when a user rejects the use of 3rd party cookies. In GA4 and BigQuery, depersonalized cookieless pings will be…
FAQ: How is a ‘unique visitor’ counted in Matomo?
…first party cookies stored in your visitor browser. When a same person visits your website on two different devices (for example their laptop and on their mobile phone) then Matomo…