Google Analytics 4 alternative

Meet the leading Google Analytics alternative

When Universal Analytics retires you will lose years of data. Switch to Matomo and we’ll import your historical data while staying GDPR compliant. 

Trusted by more than 1 million websites

No credit card required. 

Pricing starts at 19 EUR a month.

Recognised as a leading global web analytics solution

Capterra Shortlist 2021 badge
4.9/5
Software Advice Front Runners 2021 badge
4.9/5
GetApp Category Leaders 2021 badge
4.9/5
"You should really try Matomo Analytics. It has all the upsides and functionality of GA4 + Tag Manager but both looks and feels like UA."
GA4 Twitter Review
tersmantoll
@tersmantoll
"We will be moving to Matomo. GA4 is as useful as a chocolate teapot."
Peter Mindenhall
@PeterMindenhall
"@googleanalytics So you're forcing migration to another product that can't import UA data? I'll just move my ~25 UA properties to Matomo instead."
Tino Didriksen
@tinodidriksen

No credit card required. 

One analytics tool to replace them all

Not only can you import your Google Analytics data but you also get access to all Matomo features.

Matomo Features

No credit card required. 

Matomo vs Google Analytics

Unlike Google Analytics 4, we’ll accept your historical Universal Analytics data. 

Matomo Analytics

Google Analytics

Google Analytics Historical Data Importer

Tag Manager

Google Ads & Google Search Console Integration

No Data Sampling 

Limit 500k

Advanced Privacy Controls

GDPR Manager

Heatmaps, Session Recordings & A/B testing

Media & Form Analytics

Search Engine Keyword Rankings

No credit card required. 

Matomo seamlessly connects with your existing Google products

Frequently asked questions

Matomo starts at 19 EUR per month for up to 50,000 hits per month. A “hit” in Matomo is equivalent to a “hit” in Google Analytics (e.g., a tracked page view, an event tracking, a download, an outline, an onsite search, or a content tracking request).

All pricing plans give you access to all Matomo features, automatic software updates, free customer support, and you have full control and ownership of your data.

Google Analytics uses data from your site for their own purposes (e.g., advertising). This is not only unethical but is also against many global data privacy laws. At Matomo, you have 100% ownership of data. 

Matomo covers all your web analytic needs, but you also get the added value of Tag Manager, Heatmaps, Session Recordings and AB Testing all in one solution. So while there is a small monthly investment required, there are so many additional benefits to gain.

Migration time varies and depends on how much data you have in Google Analytics. The set up takes about 35 minutes and then your data is gradually imported daily. 

Google allows only 50,000 calls per day and times out afterwards.

No. 100% of your processed data will be migrated with no data lost. Only raw data will not be imported.

Yes! We offer free training videos, user guides and an active community-driven forum so you can hit the ground running. And if you need a little more help – don’t worry. We’re here for you with free human support.   

We sure do! Along with all our easy-to-follow training resources we also offer free support from ‘real humans’ for all our cloud subscribers.

We’d be more than happy to answer your questions. You can reach our sales team by filling out this contact form.

No credit card required. 

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