Behaviour analytics
Website heatmap software that respects privacy
See where visitors click, move and scroll, and turn that behaviour into conversions, without sending a byte to third parties.
No credit card required · Cookieless · Trusted by 1M+ websites
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Trusted by 1 million organisations worldwide
Three ways to understand your visitors
Click, scroll and movement maps reveal what traffic numbers never can.
See which links and buttons earn clicks, and which non-clickable elements confuse visitors and waste attention.
Know exactly how far visitors read, so your key message and CTAs never sit unseen below the fold.
Follow mouse movement as a proxy for attention, and find the zones that genuinely engage people.
Behaviour, visualised
How Matomo turns every click and scroll into a clear behaviour map
Matomo turns thousands of visits into click, scroll and movement maps, so you see what people actually do, not just how many showed up. And unlike Hotjar or Crazy Egg, every map is build from cookieless, first-party data you fully own.
- Click maps: which buttons and links earn attention, and which dead zones confuse.
- Scroll maps: howfar visitors really read, so key messages are never missed.
- Move maps: mouse movement as a proxy for where attention goes.
- 100% data ownership and cookieless, unlike Hotjar or Crazy Egg.
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NB: Matomo Cloud includes all features whereas some of them may be premium add-ons for the On-Premise solution.
Grow conversions
Turn behaviour into conversions
Used alongside funnels and A/B testing, heatmaps replace opinions with evidence, so every design decision is backed by what real visitors do, and every CRO experiments targets the friction that actually costs you revenue.
- Pinpoint why visitors abandon a page or checkout step before converting.
- Check wether key calls-to-action are actually seen, or buried below the fold.
- Find distractions and "false bottoms" that stop people reaching your offer.
- Validate redesigns with before/after evidence, not guesswork.
- Prioritise CRO experiments based on where real attention and friction sit.
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NB: Matomo Cloud includes all features whereas some of them may be premium add-ons for the On-Premise solution.
Heatmaps that don't leak your data.
Unlike Hotjar or Crazy Egg, Matomo Keeps 100% of your behaviour data on your own servers or EU-based cloud. Cookieless trakcing, IP anonymisation and a built-in GDPR Manager mean you can often run heapmaps without a consent banner, fully compliant with GDPR, CCPA and HIPAA.
100% data ownership
Cookieless
GDPR · CCPA · HIPAA
Self-hosted or EU cloud
Up and running in 2 minutes.
Add the tag or plugin
One snippet, or a one-click install on WordPress and Matomo Cloud, no developer required.
Choose your pages
Pick which URLs to record and set a sample size. Heatmaps build automatically as visits come in.
Act on the insight
Read the maps, segment by device or source, and feed findings straight into A/B tests and funnels.
Heatmaps is available on Cloud & On-Premise
Choose how you host Matomo. Everything is included on Cloud. On On-Premise, you add Heatmaps whenever you are ready.
Included
- Fully hosted by Matomo Updates, security and scaling handled for you
- Heatmaps Included in every plan Cloud from €22/month
- Every premium feature also included Nothing extra to buy or install
- 21-day free trial No credit card required
Paid add-on
- Self-hosted and open-sourceYou Keep 100% of your data on your own servers
- Core is free — foreverMatomo core is free, open-source and unlimited
- Add Heatmaps as a premium plugin from the MarketplaceHeatmap add-on is billed yearly (by traffic & users)
- Heatmaps add-on is 1-click installYou also have a 30-day free trial
Explore more Matomo features
Heatmaps work even better alongside the rest of the privacy-first behaviour suite.
What teams see with Matomo heatmaps
Real wins from teams using behaviour analytics that respect privacy.
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“Matomo’s heatmaps showed our main CTA was below the fold on mobile. One fix lifted sign-ups by 18%, without sending a single byte to a third party.”
Co-founder & CTO @ Yorba
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“Scroll maps told us exactly where readers dropped off. We moved our pricing block up and demo requests jumped.”
Co-founder & CTO @ Yorba
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“Finally heatmaps and analytics in one privacy-first tool, no more bolting a third-party recorder onto our stack.”
Co-founder & CTO @ Yorba
Learn more
Go deeper on the topic with our guides and resources.
Federated learning: What it is and how it protects privacy
Data sovereignty vs data residency: Main differences and why they matter
AI chatbot traffic guide for web analytics in 2026
Frequently Asked Questions
What is a website heatmap?
A website heatmap is a visual report of how visitors interact with a page: warm colours show where clicks, scrolls and attention concentrate, cool colours show what gets ignored. Matomo builds them from cookieless, first-party data, across desktop, tablet and mobile.
Are Matomo heatmaps GDPR compliant?
Yes. Matomo records heatmaps with first-party, cookieless tracking and IP anonymisation, and you keep 100% data ownership. In many jurisdictions this lets you run heatmaps without a consent banner.
How is Matomo different from Hotjar or Crazy Egg?
Hotjar and Crazy Egg send your visitors’ behaviour to their own servers. Matomo lets you self-host or use EU-based cloud, so the data never leaves your control, and heatmaps sit in the same platform as your web analytics.
Can I use heatmaps without a cookie consent banner?
In many cases yes. Matomo’s cookieless configuration and CNIL-recognised privacy controls allow consent-free tracking in several jurisdictions. Always confirm with your DPO for your specific case.
Do heatmaps slow down my website?
No. Matomo loads asynchronously and samples sessions, so there is no measurable impact on page-load performance.
See what your visitors really do
Start mapping clicks and scrolls today, free for 21 days, no credit card.
NB: Matomo Cloud includes all features whereas some of them may be premium add-ons for the On-Premise solution.