Matomo’s Google Analytics importer allows you to easily import all your historical web analytics reports from GA into Matomo. Please see the following page on how to get started.

It is important to note, that some GA dimensions are not natively supported in Matomo, below we have compiled a list of these unsupported dimensions. However, the good news is that you can still import this data by utilizing custom dimensions.

ga:userType – A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.

ga:socialNetwork – The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger. This field is disallowed in segments

ga:hasSocialSourceReferral: A boolean, either Yes or No, indicates whether sessions to the property are from a social source.This field is disallowed in segments.

ga:adGroup: The name of the AdWords ad group.

ga:adSlot: The location (Top, RHS, or not set) of the advertisement on the hosting page.

ga:adDistributionNetwork: The network (Content, Search, Search partners, etc.) used to deliver the ads.

ga:adMatchType: The match type (Phrase, Exact, Broad, etc.) applied for users’ search term. Ads on the content network are identified as “Content network”. For details, see

ga:adKeywordMatchType: The match type (Phrase, Exact, or Broad) applied to the keywords.
For details, see

ga:adMatchedQuery: The search query that triggered impressions.

ga:adPlacementDomain: The domain where the ads on the content network were placed.

ga:adPlacementUrl: The AdWords ad format (Text, Image, Flash, Video, etc).

ga:adTargetingType: This (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.

ga:adTargetingOption: The URL the AdWords ads displayed.

ga:adwordsCustomerID: Customer’s AdWords ID, corresponding to AdWords API AccountInfo.customerId.

ga:mobileDeviceBranding: Mobile manufacturer or branded name.

ga:mobileDeviceModel: Mobile device model.

ga:mobileInputSelector: Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.

ga:mobileDeviceInfo: The branding, model, and marketing name used to identify the mobile device.

ga:mobileDeviceMarketingName: The marketing name used for the mobile device.

ga:userAgeBracket: Age bracket of users.

ga:userGender: Gender of users.

ga:interestOtherCategory: Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.

ga:interestAffinityCategory: Indicates that users are more likely to be interested in learning about the specified category.

ga:interestInMarketCategory: Indicates that users are more likely to be ready to purchase products or services in the specified category.

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