Do AI Assistants or bots affect hits and cost?

Cloud

In Matomo, a Hit is counted each time a tracking request reaches the platform whether from a human visitor or an automated system. AI assistants (agent and chatbot) and bot requests processed through the HTTP Tracking API count toward your Matomo Cloud hits quota.

These requests are processed in a dedicated no-visit mode, meaning they do not create visits, sessions, or attribution data, but they are still ingested, stored and shown in reports.

WordPress

Matomo Cloud hits quota applies.

Matomo for WordPress supports AI chatbot telemetry to record activity from AI assistants separately from standard visitor reports. This traffic can provide useful signals for optimising your content for AI-driven retrieval.

Cloudflare

Matomo Cloud hits quota and external costs may apply.

Enabling AI chatbot telemetry via Cloudflare may incur costs from Cloudflare depending on your plan and configuration, such as your Cloudflare plan tier, LogPush availability and usage and the volume of logs delivered to the Matomo endpoint.

Review your Cloudflare plan and official Cloudflare documentation before enabling this integration.

Amazon CloudFront

Matomo Cloud hits quota and external costs may apply.

Using Amazon CloudFront to ingest AI chatbot telemetry can impact both your Matomo Cloud quota usage and your AWS costs.

Costs may arise from several components within your AWS setup, such as CloudFront request volume, data ingestion through Amazon Data Firehose, logging and others. The total cost will vary depending on factors such as your region, traffic volume, and how long logs are retained.

Refer to the AWS pricing pages for CloudFront and Amazon Data Firehose for detailed cost information.

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