Funnels helps you increase conversions and sales from your existing traffic.

In a glance you will learn the steps (actions, events and pages) your users go through to the desired outcomes you want them to achieve whether it’s a sale, sign-up or any other particular goal you have defined.

Learn about Matomo’s Funnel feature

Each page of the conversion funnel builds towards a bigger picture. Looking at the entire conversion funnel, you will be able to identify where your visitors are having problems, where they aren’t understanding the flow, as well as identify other problems or obstacles that get in the way of your users reaching that end goal.

Discover and fix pain points for your visitors

You will be able to easily identity where you lose your visitors at every step on the conversion funnel.

If only 5% of visitors proceed to the next page, how can you increase that to 10%? You could possibly do some A/B testing or setup Heatmaps to gain a further understanding of where users may be getting stuck on particular pages. Ultimately, the Funnels feature is where you can determine which pages need attention and whether or not your alterations to pages are successful for converting.

Get facts for every step of the journey

With funnels you can see how drop-offs, entry points, conversions etc. are impacting every step of the journey across your website.

You can also use the Row Evolution feature to see how the changes and decisions you make over time affect the funnels you define and it’s incredibly easy to setup.

Integration with Visitor Profiles

A huge benefit of using Matomo is that it’s both a web analytics and conversion optimization platform, so you can view complete historic visitor profiles of any individual user at any stage of the conversion funnel.

This allows you to see the full user journey at an individual level including where they entered the funnel from and where they left the funnel to.

Benefits of choosing Matomo


You are the owner of the data you collect and nobody else. 

Get full control over your data.


Generate as many funnels on as many pages as you wish.

There are no limitations when using  this feature On-Premise.


Matomo is fully privacy compliant.

With Matomo you remain in control of your data, while still getting deep insights into your websites and apps.

Cost effective

Funnels is incredibly valuable for any business wanting to convert more of its incoming traffic on their website which ultimately impacts the ROI for any business. 

Start converting more traffic with Funnels now. Start your 21 day free trial today to use Matomo’s full suite of complete analytics.

Or are you wanting to learn more about using Funnels for Matomo On-Premise instead?