Cheat Sheet: AI Analytics Questions
Want to use AI to explore your analytics data? Start with better questions.
This guide gives you practical prompts for analysing traffic, conversions and campaigns when your AI tool is connected to your web analytics data through MCP. Use them to identify changes, explain performance shifts, summarise outcomes and get clearer answers from your data.
Not familiar with MCP yet? The guide explains that too.
You’ll learn what MCP is, how it connects AI tools to analytics data, and how Matomo’s MCP Server makes it possible to query Matomo analytics data using natural language.
What you’ll get
Download the guide to get:
Ready-to-use prompts for traffic, conversions and campaign analysis
A simple explanation of MCP, why it matters, and how it can be implemented
An introduction to Matomo’s MCP Server
Why this guide is useful
AI can help you move faster through analytics analysis, but only when two things are in place: access to the right data and prompts that ask the right questions.
MCP helps with the connection. Better prompts help with the analysis.
This guide gives you both: the prompts to start asking sharper questions, and the context to understand how AI tools can connect to analytics data in the first place.
Who it’s for
This guide is for marketers, analysts, website owners, ecommerce teams and digital teams who want to explore web analytics data with AI.
You don’t need to be technical or already familiar with MCP. If you want to understand how AI can help you investigate traffic, conversions and campaigns, this guide is a practical starting point.