As part of its next phase of international growth, Matomo is reshaping its governance to reinforce its global strategy while deepening its footprint in Europe. Adam Taylor, formerly COO, is appointed CEO, while current leader Matthieu Aubry moves into the newly formalised role of Chief Product Officer (CPO). The company is also expanding its regional leadership in France and Germany with the appointment of two new Country Sales Leaders.
Wellington, New Zealand — 18 February 2026 — Matomo, the world’s leading privacy-first and ethical open-source analytics platform, today announced the appointment of Adam Taylor as Chief Executive Officer (CEO), effective Monday 2 February 2026.
Building on years of sustained growth, Matomo is accelerating the value it delivers to customers worldwide by strengthening its product leadership and deepening its proximity to key markets. To lead this next phase of international development, Adam Taylor, formerly Chief Operating Officer (COO), has been appointed CEO as part of an evolution of the company’s global governance.
Taylor transitions from his role as Chief Operating Officer (COO), where he helped lead Matomo through a major phase of operational change and global scaling. He brings significant experience in leading global technology and digital transformation organisations — most recently leading GHD’s Digital Transformation business across the APAC region, alongside supporting its GovTech business.
Taylor succeeds Matomo co-founder and long-standing CEO Matthieu Aubry, who will transition into the role of Chief Product Officer (CPO) after more than 10 years leading Matomo’s global growth.
In this capacity, Aubry will focus on reinforcing Matomo’s product vision, innovation roadmap, and alignment with customer needs.
As part of this evolution, Matomo is also expanding its presence across Europe with the appointment of two Country Sales Leads in Germany and France, reflecting growing demand across EMEA for privacy-first analytics, digital sovereignty, and GDPR-aligned measurement.
A deliberate leadership transition for Matomo’s next stage of growth
The CEO transition follows a deliberate succession process as Matomo continues to scale globally across enterprise, public sector, and regulated industries.
“After more than 10 years as CEO of Matomo, I’m stepping into a new chapter,” said Matthieu Aubry, Co-founder of Matomo. “As of Monday 2 February, Adam Taylor officially becomes CEO of Matomo, and I move into the role of Chief Product Officer.”
“Over the past year, Adam has already been operating as a de facto CEO, leading a major phase of change as we prepared Matomo for its next stage of growth,” Aubry added. “He brings calm judgement, strong execution, and deep experience leading large global teams — with a genuine commitment to supporting customers and partners worldwide.”
Aubry emphasised the importance of the transition for Matomo’s global community and commercial momentum. “Matomo has always been built with and for its community — and we’re seeing that trust translate into growing adoption among organisations that want clarity, compliance, and control. This step helps us scale responsibly, stay close to customers, and keep delivering a platform people can rely on for the long term.”
Matthieu Aubry to focus on product strategy, innovation, and long-term direction
In his new role as CPO, Aubry will focus on product strategy, innovation, and long-term direction — ensuring Matomo continues to serve both its global community and commercial customers with a platform that remains transparent, trustworthy, and fully under customer control.
“As Matomo grows, we want to move faster on what matters most to the people who rely on us — clearer insights, better usability, stronger enterprise capabilities, and technology that remains transparent and fully auditable,” said Aubry. “My focus as CPO is to keep raising the bar on product excellence and ensure our roadmap continues to reflect real customer needs.”
Expanding Matomo’s presence across Europe
More fundamentally, these changes are driven by Matomo’s commitment to being closer to its local customers and partners and developing a deeper understanding of their needs. By strengthening its on-the-ground presence and elevating product leadership through the creation of the CPO role, Matomo is embedding a customer-first approach at the core of both its strategy and product development.
To support this ambition, Matomo has appointed Sarp Özuğurlu as Country Sales Lead for Germany and Damien Robillard as Country Sales Lead for France. Reporting to CEO Adam Taylor, both leaders will work closely with customers to grow Matomo in these key regions — bringing deep market insight and local understanding to strengthen partnerships, improve customer outcomes, and ensure Matomo remains closely aligned to regional needs.
Özuğurlu brings more than a decade of experience across AdTech and SaaS leadership roles, including RTB House, Storyly, and Quantcast, with a track record of building market presence, scaling teams, and delivering large customer outcomes.
“Germany is one of the most demanding analytics markets in Europe — with particularly high standards for privacy, transparency, and reliability,” said Sarp Özuğurlu. “What convinced me about Matomo is that privacy is not just a marketing promise, but the foundation of the product. My focus is to strengthen the local presence in Germany, work closely with customers and partners, and help organizations adopt analytics they can fully trust.”
Robillard brings deep experience building and deploying B2B sales strategies in complex and regulated technology environments. With nearly 10 years of experience in key roles at DigiTruck, Dokey, and Prelude, he has helped transform early-stage sales organisations into high-performing growth engines. His understanding of privacy, data governance, and enterprise purchasing dynamics strongly aligns with Matomo’s positioning and values.
Continuity for customers, partners, and the community
By bringing its teams closer to its customers and partners, Matomo’s primary objective is to design a product that is even more closely aligned with the needs of local markets. This customer-first approach aims to create greater value, foster innovation, and help marketers around the world improve their performance through reliable, complete, and actionable data.
These organisational changes also reaffirm Matomo’s commitment to innovation while staying true to its core values of privacy, ethics, and European data sovereignty. Strengthening regional teams will accelerate localisation efforts and enable more meaningful experiences for customers and partners, further consolidating Matomo’s position as the leading ethical, privacy-first web analytics platform in Europe and beyond.
Adam Taylor, CEO of Matomo, said: “These announcements mark an important step in our growth strategy. With strong regional leadership, we’re expanding our presence across Europe, deepening relationships with customers, partners, and the Matomo community, and building an even better understanding of local needs in every market. Our mission stays the same: give organisations full control over their data, without compromise.”
Aubry added: “To our customers, partners, and community — thank you for the trust you place in Matomo. We’re here for the long run. This structure helps us scale support, expand locally, and keep delivering privacy-first analytics that organisations can confidently build on.”
About Matomo
Matomo is a leading web analytics platform that helps organisations understand their audience and gives them full control over their data. More than 1.4 million websites in over 190 countries use Matomo to improve digital experiences and make confident decisions.
Available on-premise or in the cloud, Matomo combines powerful analytics with data ownership, flexibility, and privacy through its open-source foundation.
Media Contact
Elise Duchateau
Head of Marketing and Communications
Matomo (InnoCraft Ltd.)
marketing@matomo.org
