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<h1 class="elementor-heading-title elementor-size-default">Self-hosting web analytics got a whole lot easier! Introducing Matomo for WordPress</h1> </div>
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<h2 class="elementor-heading-title elementor-size-default">A privacy friendly Google Analytics alternative that is easy to install and easy to use yet powerful when you need it to be. Enjoy full ownership and full control over your data with Matomo.</h2> </div>
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<p><span style="font-weight: 400;">Get a fully functioning Matomo (</span><a href="https://matomo.org/matomo-vs-google-analytics-comparison/"><span style="font-weight: 400;">which is comparable to Google Analytics</span></a><span style="font-weight: 400;">) in seconds! How? With the new Matomo Analytics for WordPress plugin. </span>Requires no developer knowledge. Simply install the plugin, activate tracking and you’re good to go.</p><p>Web analytics in WordPress has never been easier to get, or more powerful. Matomo Analytics for WordPress is the one-stop problem solver. It’ll save you time, money and give you the insights to help your website or business succeed. </p><p><span style="font-weight: 400;">Best of all, we get to further the goal of decentralising the internet. Our hope is for Matomo Analytics for WordPress to spread far and wide. We’re so excited that more and more people can now get their hands on this powerful, free, open-source analytics platform, in a few clicks!</span></p><p>Download now and check it out!</p> </div>
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<h2 class="elementor-heading-title elementor-size-default">What do you get?</h2> </div>
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<ul><li style="font-weight: 400;"><span style="font-weight: 400;">No more signing up to third party analytics service (like Google)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">No more sending away your valuable data to a third party service (like Google)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Easy setup – install with a few clicks, no tracking code installation or developer knowledge needed</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">100% accurate data – no data sampling and no data limits </span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Full data ownership – all data is stored on your servers and no one else can see your data</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Privacy protection / GDPR compliance – no other analytics tool has more privacy related features</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Ecommerce tracking out-of-the-box (Woocommerce, Easy Digital Downloads, and MemberPress) and we’re keen to add many more over time</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Powerful features – segmenting, comparing reports, different visualisations, real-time reports, visit logs and visitor profiles, <a title="https://matomo.org/tag-manager/" href="https://matomo.org/tag-manager/">Matomo Tag Manager</a>, dashboards, data export, APIs,</span><span style="font-weight: 400;"><a href="https://matomo.org/features/"> and many more</a></span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Compared to other WordPress solutions we don’t charge you extra for basic features that should work out-of-the-box</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Just like Matomo On-Premise, Matomo Analytics for WordPress is free</span></li></ul> </div>
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<a href="javascript:window.playMatomoVideo('wordpress')">
<img width="768" height="432" src="https://matomo.org/wp-content/uploads/2020/02/Matomo-WordPress-video-768x432.jpg" class="attachment-medium_large size-medium_large wp-image-38830" alt="Matomo for WordPress Video" srcset="https://matomo.org/wp-content/uploads/2020/02/Matomo-WordPress-video-768x432.jpg 768w, https://matomo.org/wp-content/uploads/2020/02/Matomo-WordPress-video-450x253.jpg 450w, https://matomo.org/wp-content/uploads/2020/02/Matomo-WordPress-video.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" /> </a>
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<h2 class="elementor-heading-title elementor-size-default">How do you get Matomo Analytics for WordPress?</h2> </div>
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<p>Simply follow the instructions from the above link to easily install the plugin through the WordPress plugins directory.</p><p>The source code is available at: <a style="background-color: #ffffff;" href="https://github.com/matomo-org/wp-matomo/">https://github.com/matomo-org/wp-matomo/</a>.<span style="font-weight: 400;"><br /></span></p> </div>
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<h2 class="elementor-heading-title elementor-size-default">In perfect harmony: Matomo and WordPress</h2> </div>
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<img width="2212" height="665" src="https://matomo.org/wp-content/uploads/2019/10/image-10-1.png" class="attachment-full size-full wp-image-36995" alt="Matomo Analytics for WordPress" srcset="https://matomo.org/wp-content/uploads/2019/10/image-10-1.png 2212w, https://matomo.org/wp-content/uploads/2019/10/image-10-1-450x135.png 450w, https://matomo.org/wp-content/uploads/2019/10/image-10-1-768x231.png 768w, https://matomo.org/wp-content/uploads/2019/10/image-10-1-1024x308.png 1024w" sizes="(max-width: 2212px) 100vw, 2212px" /> </div>
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<p><span style="font-weight: 400;">The idea for this started two years ago when we realised the similarities between the Matomo and WordPress project. </span></p><p><span style="font-weight: 400;">Not only from a technological point of view – where both are based on PHP and MySQL and can be extended using plugins – but also from a philosophical, license and values point of view. We both believe in privacy, security, data ownership, openness, transparency, having things working out-of-the-box, simplicity etc. </span></p><p><span style="font-weight: 400;">WordPress is currently used on approximately 30% of all websites. Many of them use the self-hosted open-source WordPress version. Giving everyone in this market the opportunity to easily get a powerful web analytics platform for free, means a lot to us. We believe WordPress users get a real choice besides the standard solution of Google Analytics, and it furthers our effort and goal of decentralising the internet. </span></p><p><span style="font-weight: 400;">We’re hoping more people will be empowered to protect user privacy, have access to a great free and open-source tool, and keep control of data in their own hands.</span></p><p><span style="font-weight: 400;">We hope you feel the same. </span><b>Please help us spread the word to your friends and get them in on this awesome new project!</b></p> </div>
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<h2 class="elementor-heading-title elementor-size-default">FAQs</h2> </div>
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<h3 style="color: #000000;"><strong style="font-style: inherit;">Have a question you’re dying to ask? <a href="https://matomo.org/faq/wordpress/">The Matomo for WordPress FAQ page might have the answer you need. </a></strong></h3> </div>
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