Acquisitions – Acquisition shows you the external sources where your visitor came from before landing on your website. Your visitor could have come from a search engine, a social media channel, an email, from pay-per-click advertising; an external website; or it could be from customers coming in directly to your website.
Segmentation – Drill deeper into the data. For example, say you see in your custom reports that the city Berlin is performing really well but you want to dig in and learn why. By creating a segmentation for Berlin you can focus entirely on that city. Hone in on all the stats relevant to that particular segment and target them more effectively.
Visitor Profiles – helps you to understand your visitors’ individual behavior by summarising every action and assigning it to their own profile. You can also create user IDs for each profile to keep track of any visitor that you feel is valuable to your media or news agency.
Campaign Tracking – lets you track how efficient various marketing campaigns are in bringing visitors to your website (e.g. visits, page views, etc.). With Campaign Tracking you can track the performance of every single ad you create, every social media post, every link in your edm; which lets you see exactly which messaging and content is resonating with your audience.