For many government agencies, respecting the privacy of their citizens is important, and this is why government departments trust Matomo’s On-Premise hosting service. Hosting On-Premise is often a preferred alternative to Cloud hosting, which is what you get from the majority of web analytics platforms.
Look at Google Analytics for example, which is a cloud-based platform, when using Google Analytics, all traffic patterns are stored on Google’s server, which they can use to figure out a lot about these individuals and can even re-target and track them through their advertising platforms.