AI Analytics Questions Cheat Sheet
Ask better, decide faster
Your analytics data can tell you more than what appears in a standard dashboard. With the right setup, AI can help analysts explore traffic, conversions, campaigns and anomalies through natural-language questions — but only if those questions are precise enough to produce useful answers.
This guide gives you expert prompts designed for web analytics teams who want to move faster from data exploration to decision-ready insights.
What you’ll get
Download the guide to get practical prompts that help you:
- Diagnose traffic changes across channels, campaigns, devices and landing pages
- Separate volume changes from quality changes
- Find conversion-rate outliers and funnel drop-offs
- Spot possible tracking, campaign tagging or measurement issues
- Identify high-impact optimisation opportunities
- Turn complex analytics findings into clearer executive summaries
Why this matters
AI-assisted analytics is not about replacing dashboards or analysts. It is about helping teams ask sharper questions, explore data faster and reduce the time spent digging through reports.
But generic prompts lead to generic answers. This guide is built for analytics practitioners who need prompts that are specific, evidence-based and useful across tools like Matomo, GA4, Adobe Analytics and other web analytics platforms.
Who this guide is for
This prompt guide is for digital analysts, analytics consultants, marketing operations teams, conversion specialists and data-informed marketers who want to use AI more effectively in their analytics workflow.
Whether you are investigating a traffic drop, comparing campaign performance, analysing a funnel or preparing an executive summary, these prompts help structure the analysis so the output is clearer, more reliable and easier to act on.