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Blog: 7 Ecommerce Metrics to Track and Improve in 2024
…Matomo for Free Get the web insights you need, without compromising data accuracy. Start for free No credit card required Cost per acquisition Cost per acquisition (CPA) is the average…
Blog: Unveiling GA4 Issues: 8 Questions from a Marketer That GA4 Can’t Answer
…GA4, it is becoming increasingly evident that this application is struggling to address even the most basic questions from users. And these questions are not fantastically complex. Much of what…
FAQ: Configure Matomo for security
…ways to boost your security. Store passwords in an encrypted password manager Using for example KeyPass you can manage your passwords on your computer, and even safely backup or synchronise…
Blog: How (and Why) to Run a Web Accessibility Audit in 2024
…on your site. To be compliant, you need to make these adjustments and more: Use text that scales with browser settings. Avoid relying on colour contrasts to communicate something. Ensure…
Blog: GA360 Sunset: Is Now the Time to Switch?
…accurate user data. Try Matomo for Free Get the web insights you need, without compromising data accuracy. Start for free No credit card required Guarantee user privacy first Google has…
Blog: OCPA, FDBR and TDPSA – What you need to know about the US’s new privacy laws
…Source: Matomo’s is open-source and committed to transparency and customisation. Flexibility: Choose to host Matomo on your servers or in the cloud for added security. No Data Sampling: Ensure accurate…
Blog: How to Track Website Visitors: Benefits, Tools and FAQs
…both On-Premise (also known as self-hosted) and in the Cloud. Frequently asked questions Here are answers to some of people’s most common questions about tracking website visitors. Can you track…