FAQ: How to Export/Import a Tag Manager Container
…the exported container. (If you have a custom configuration variable in place, the Matomo Configuration variable maybe named something else.) When editing the variable, you will need to change the…
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Blog: How to Implement Cross-Channel Analytics: A Guide for Marketers
…comprehensive customer profiles using data from multiple sources across every touchpoint. The result? You get to understand how every customer behaves at every point of the customer journey, why they…
Blog: What Is Ethical SEO & Why Does It Matter?
…million websites, Matomo ensures: Accurate data without data sampling for confident insights and better results Privacy-friendly and GDPR-compliant web analytics Open-source access for transparency and creating a custom solution tailored…
Blog: What Is Data Ethics & Why Is It Important in Business?
…happens when you establish proper data ethics? You’ll gain the trust of your customers, maintain a solid reputation and increase your brand image. Customers who trust you to protect their…