Healthcare providers carry a responsibility many can’t understand, figuring out how to best serve public needs
With Matomo you get the chance to learn more and gain a deeper understanding of your community. By understanding their patterns/behaviours through powerful insights you’ll be able to find out how to meet their needs and figure what is or is not working on the website.
Serving and providing the public with valuable information is of utmost importance for healthcare providers.
Analytics comes into play to help answer questions such as:
- What are people looking for on the site?
- What services are people most interested in?
- Which area is getting the heaviest traffic and why?
- How do people get the info they need and where do they go to find it?
In addition to that, healthcare websites need to place additional emphasis on security, user privacy and the safe-keeping of public data, all the while being GDPR compliant which Matomo offers.
Trusted by healthcare providers worldwide
Why healthcare websites choose Matomo:
Matomo’s tools help paint a picture of how well your site is doing in maintaining the attention of your visitors.
When sites are well optimised, your users can gain the most value out of all the information you’re providing to them. You get to find out what content (headlines, copy, layout of pages) connects with your visitor and just as importantly, what doesn’t connect and what distracts them leading to their abandonment of the site all together.
Privacy, security and hosting On-Premise
For healthcare websites, respecting the privacy of your visitors is crucial, that’s why hosting On-Premise is often a preferred alternative to Cloud hosting – which is what you get from the majority of web analytics platforms. With Matomo On-Premise all the information coming through your website is hosted on your own servers and infrastructure meaning you are in complete control of your data.
Security is also a top priority at Matomo. As potential issues are discovered, we validate, patch and release fixes as quickly as we can. We have a security bug bounty program in place that rewards researchers for finding security issues and disclosing them to us.
100% data ownership
Matomo is essential to keeping user privacy and your important data safe as you own the data, no one else. This applies to both On-Premise and Cloud hosting options, which also gives you the flexibility to export your data at any time and change between hosting options whenever you please.
Comply with HIPAA standards by using Matomo Analytics
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) sets a standard for sensitive patient data protection. With Matomo On-Premise you can configure your analytics to be HIPAA compliant.
- Anonymise data that may be considered any personally identifiable information (PII) or protected health information (PHI)
- Encrypt data to comply with HIPAA
- Establish processes to delete, backup and restore encrypted PHI and Matomo database as needed
- Host on your own servers so you have full control over the privacy of user data
Matomo Analytics lets you gain insights into how your Intranet content is accessed across your internal sites, so you can learn to improve the content and experience for your internal users and colleagues who have access to these sites.
It provides an overview of traffic, general patterns and insights, as well as allowing you to drill down to visitor paths.
Matomo easily integrates with 100+ technologies including Content Management Systems, eCommerce Stores, Forums, Frameworks and more. This includes integration with WordPress, Magento, Joomla, Drupal, WooCommerce, Microsoft Sharepoint and Moodle.
Lets you combine multiple websites and apps into one view which makes reporting across multiple departments and agencies super convenient and efficient.
Matomo's other recommendations
Healthcare providers can look into:
GDPR Manager – Matomo offers an advanced General Data Protection Regulation (GDPR) Manager to ensure websites are fully compliant with the new regulation. As the GDPR continues to evolve, you can be assured that Matomo will be at the forefront of these changes to create a safer web experience for everyone.
Site Search – to show what terms people are searching for most. This can help you figure out what visitors need help with most.
Downloads – what users are downloading off the website.
Outlinks – where users are clicking away from on the website.
Get in touch
Please contact us to learn about which features will best suit your needs. Receive a complimentary session with one of our team members to go through how we can customise Matomo to fit your needs.