If everyone in your organization should be able to see and edit the same reports for the same websites, then you might wonder why it’s necessary to create multiple users. Why can’t everyone just use the same account?
Every user in Matomo is separate; they each have their own user settings and they can each create their own dashboards. Having multiple user accounts allows individuals to customize their Matomo experience to suit their priorities and needs.
For example, someone from your marketing department might create a dashboard to focus on how people are getting to your website, while the website manager may be more interested in the website’s goals and conversion rates.
Additionally, it’s far more secure to have multiple user accounts with only the permissions they need to have, rather than one or a few accounts that can do everything. If an account is ever compromised, it helps to limit the damage if that user isn’t allowed to see and do everything.