How do I track form conversions?

When you edit your form under “Administration => Forms”, you can define for each form when it is converted. This is useful when you want to track conversion data accurately. You can choose from the following options:

1. Whenever a form is submitted: This is the easiest option but it may provide inflated conversion metrics since it does not distinguish between successful and unsuccessful form submissions. If a visitor submits a form but encounters an error, the submission will still be counted as a conversion

2. When visitors view a conversion page: We recommend this option if you have a page that visitors land on after completing a form, such as a thank-you page. As soon as a visitor visits a page that matches at least one of the criteria, the form will be converted.

3. Using Matomo Tag Manager or Direct JavaScript: This option provides the greatest flexibility but requires technical expertise. If your website does not forward the user to another page after submitting a form successfully, you may need to track a form conversion manually. When you implement a form conversion manually, make sure to track the conversion only when the form was submitted without any validation errors.

Note: “When visitors view a conversion page” option is selected by default and it does not automatically track any conversions, since it requires a URL in the input field.