How do I track form conversions?
When you edit your form under “Administration => Forms”, you can define for each form when it is converted. This is useful when you want to track conversion data accurately. You can choose from the following options:
Whenever a form is submitted: This is the easiest option but it may provide inflated conversion metrics since it does not distinguish between successful and unsuccessful form submissions. If a visitor submits a form but encounters an error, the submission will still be counted as a conversion
When visitors view a conversion page: We recommend this option if you have a page that visitors land on after completing a form, such as a thank-you page. As soon as a visitor visits a page that matches at least one of the criteria, the form will be converted.
Note: “When visitors view a conversion page” option is selected by default and it does not automatically track any conversions, since it requires a URL in the input field.