This dashboard is designed with campaign-based marketing and email marketers in mind. It relies on the use of Matomo’s Campaign Tracking feature to differentiate between which specific content brought a user to the site and which of these resulted in sales.

This dashboard features a simple two-column layout with the following widgets:

  • KPI Metric > Visitors from Campaigns (Column One)
  • Campaign Names (Column One)
  • KPI Metric > Percent of Visitors from Campaigns (Column Two)
  • Sales by Referrers: Campaign Names (Column Two)

Email and Campaigns Dashboard

Questions Answered

  • Which campaigns appear to be driving the most traffic to the site?
  • How many visitors arrive at the site from campaigns in general?
  • Which campaigns are contributing the most to goals and sales?
  • How much revenue is being generated via tracked campaigns?
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