This dashboard is designed with campaign-based marketing and email marketers in mind. It relies on the use of Matomo’s Campaign Tracking feature to differentiate between which specific content brought a user to the site and which of these resulted in sales.
This dashboard features a simple two-column layout with the following widgets:
- KPI Metric > Visitors from Campaigns (Column One)
- Campaign Names (Column One)
- KPI Metric > Percent of Visitors from Campaigns (Column Two)
- Sales by Referrers: Campaign Names (Column Two)
- Which campaigns appear to be driving the most traffic to the site?
- How many visitors arrive at the site from campaigns in general?
- Which campaigns are contributing the most to goals and sales?
- How much revenue is being generated via tracked campaigns?