Which dimensions and metrics can be selected in Custom Reports?

You can choose from over 200 dimensions and metrics.

Most of the dimensions and metrics that you already know from Matomo are supported, and there are even some new metrics that are available but not yet present in the standard Matomo reports. Below, you’ll find the list of available dimensions and metrics. In addition to these, you can also create your own Custom Dimensions. Depending on the premium features installed, some metrics or dimensions might not be available. Cloud Business customers will have access to all the dimensions and metrics listed below.

Dimensions

Visitors
Actions In Visit, Browser, Browser Engine, Browser Version, Client Type, Days Since First Visit, Days Since Last Ecommerce Order, Days Since Last Visit, Device Brand, Device Model, Device Type, Events, Fingerprint, Local Time — Hour (start Of Visit), Local Time — Minute (start Of Visit), Location, Number Of Interactions, Number Of Internal Searches, Number Of Visits, Operating System Family, Plugin (Cookie), Plugin (Flash), Plugin (Java), Plugin (PDF), Plugin (QuickTime), Plugin (RealPlayer), Plugin (Silverlight), Plugin (Windows Media), Profilable, Referrer, Resolution, Seconds Since First Visit, Seconds Since Last Ecommerce Order, Seconds Since Last Visit, Site Time — Hour (start Of Visit), Site Time — Hour (time Of Last Action), Time In UTC — Day Of Month (time Of Last Action), Time In UTC — Day Of Week (time Of Last Action), Time In UTC — Day Of Year (time Of Last Action), Time In UTC — Minute (start Of Visit), Time In UTC — Minute (time Of Last Action), Time In UTC — Month (time Of Last Action), Time In UTC — Quarter (time Of Last Action), Time In UTC — Second (Time Of Last Action), Time In UTC — Week Of Year (time Of Last Action), Time In UTC — Year (time Of Last Action), User ID, Utm_custom, Visit Converted A Specific Goal Id, Visit Converted At Least One Goal, Visit Duration (in Seconds), Visit Ecommerce Status At The End Of The Visit, Visit Type, Visitor ID, Visitor IP, Website Name,

Visitor location
City, Continent, Country, Language, Latitude, Longitude

Behaviour
Action URL, Clicked Outlink, Colour, Content Interaction, Content Name, Content Piece, Content Target, DOM Completion Time, DOM Processing Time, Date, Download URL, Entry Page Title, Entry Page URL, Exit Page Title, Exit Page URL, Extract, Keyword (Site Search), Keyword Count (Site Search), Network Time, On Load Time, Page Title, Page URL, Pageview Position, Search Category, Server Time, Site Time — Hour, Time In UTC — Minute, Time Spent In Referring Action, Transfer Time,

Events
Event Action, Event Category, Event Name, Event URL, Event Value

Acquisition
Ad Click ID, Ad Provider, Campaign Content, Campaign Group, Campaign Id, Campaign Keyword, Campaign Medium, Campaign Name, Campaign Placement, Campaign Source, Channel Type, Keyword, Referrer Name, Referrer URL,

Ecommerce
Discount, Number Of Items In Cart, Order ID, Order Value, Product Name, Product Price, Product Quantity, Product SKU, Shipping, Subtotal, Tax, Viewed Product Category 1, Viewed Product Category 2, Viewed Product Category 3, Viewed Product Category 4, Viewed Product Category 5, Viewed Product Name, Viewed Product Price, Viewed Product SKU,

Goals
Overall Revenue

Forms
Form Conversions, Form Starts, Form Submissions, Form Views, Hesitation Time, Time Spent, Time To First Submit,

Media
Grouped Resource, Hour, Impressions, Media Length (in Seconds), Media Progress, Media Title, Player Name, Resolution, Resource, Time Spent Playing Media (in Seconds), Time To Initial Media Play (in Seconds).

Metrics

Visitors
Avg. Actions In Visit Per Visit, Avg. Days Since First Visit Per Visit, Avg. Days Since Last Ecommerce Order Per Visit, Avg. Days Since Last Visit Per Visit, Avg. Events Per Visit, Avg. Number Of Interactions Per Visit, Avg. Number Of Internal Searches Per Visit, Avg. Profilable Per Visit, Avg. Seconds Since First Visit Per Visit, Avg. Seconds Since Last Ecommerce Order Per Visit, Avg. Seconds Since Last Visit Per Visit, Avg. Visit Duration (in Seconds) Per Visit, Bounce Rate, Bounces, Conversion Rate, Fingerprint, Max Actions In Visit, Max Days Since First Visit, Max Days Since Last Ecommerce Order, Max Days Since Last Visit, Max Events, Max Number Of Interactions, Max Number Of Internal Searches, Max Seconds Since First Visit, Max Seconds Since Last Ecommerce Order, Max Seconds Since Last Visit, Max Visit Duration (in Seconds), Total Actions In Visit, Total Days Since First Visit, Total Days Since Last Ecommerce Order, Total Days Since Last Visit, Total Events, Total Number Of Interactions, Total Number Of Internal Searches, Total Profilable, Total Seconds Since First Visit, Total Seconds Since Last Ecommerce Order, Total Seconds Since Last Visit, Total Visit Duration (in Seconds), Unique Browser Engines, Unique Browser Versions, Unique Browsers, Unique Client Types, Unique Device Brands, Unique Device Models, Unique Device Types, Unique Location, Unique Measurables, Unique Operating System Versions, Unique Operating Systems, Unique Referrer, Unique Resolutions, Unique User IDs, Unique Utm_custom, Unique Visit Ecommerce Status At The End Of The Visit, Unique Visit Types, Unique Visitor IPs, Unique Visitors, Visits, Visits With Conversions, Visits With Plugin (Cookie), Visits With Plugin (Flash), Visits With Plugin (Java), Visits With Plugin (PDF), Visits With Plugin (QuickTime), Visits With Plugin (RealPlayer), Visits With Plugin (Silverlight), Visits With Plugin (Windows Media).

Visitor Location
Unique Cities, Unique Continents, Unique Countries, Unique Languages, Unique Latitudes, Unique Longitudes, Unique Regions

Behaviour
Avg. DOM Completion Time, Avg. DOM Processing Time, Avg. Network Time, Avg. On Load Time, Avg. Server Time, Avg. Transfer Time, Hits, Max DOM Completion Time, Max DOM Processing Time, Max Network Time, Max On Load Time, Max Pageview Position, Max Server Time, Max Time Spent In Referring Action, Max Transfer Time, Min DOM Completion Time, Min DOM Processing Time, Min Network Time, Min On Load Time, Min Server Time, Min Transfer Time, Pageviews, Pageviews With DOM Completion Time, Pageviews With DOM Processing Time, Pageviews With Network Time, Pageviews With On Load Time, Pageviews With Server Time, Pageviews With Transfer Time, Total DOM Completion Time, Total DOM Processing Time, Total Network Time, Total On Load Time, Total Pageview Position, Total Server Time, Total Time Spent In Referring Action, Total Transfer Time, Unique Action URL, Unique Categories (Site Search), Unique Clicked Outlinks, Unique Colour, Unique Content Interactions, Unique Content Names, Unique Content Pieces, Unique Content Targets, Unique Date, Unique Download URLs, Unique Entry Page Titles, Unique Entry Page URLs, Unique Exit Page Titles, Unique Exit Page URLs, Unique Extract, Unique Keyword Counts (Site Search), Unique Keywords (Site Search), Unique Page Titles, Unique Page URLs.

Events
Average Value, Events With A Value,Max Event Value, Min Event Value, Total Event Value, Unique Event Actions, Unique Event Categories, Unique Event Names, Unique Event URLs

Acquisition
Unique Ad Click ID, Unique Ad Provider, Unique Campaign Content, Unique Campaign Group, Unique Campaign Id, Unique Campaign Keyword, Unique Campaign Medium, Unique Campaign Name, Unique Campaign Placement, Unique Campaign Source, Unique Channel Types, Unique Keywords, Unique Referrer Names, Unique Referrer URLs.

Ecommerce
Avg. Discount Per Order ID, Avg. Number Of Items In Cart Per Order ID, Avg. Order Value Per Order ID, Avg. Shipping Per Order ID, Avg. Subtotal Per Order ID, Avg. Tax Per Order ID, Max Discount, Max Number Of Items In Cart, Max Order Value, Max Product Price, Max Product Quantity, Max Shipping, Max Subtotal, Max Tax, Max Viewed Product Price, Order ID, Total Discount, Total Number Of Items In Cart, Total Order Value, Total Product Price, Total Product Quantity, Total Shipping, Total Subtotal, Total Tax, Total Viewed Product Price, Unique Product Names, Unique Product SKUs, Unique Viewed Product Category 1, Unique Viewed Product Category 2, Unique Viewed Product Category 3, Unique Viewed Product Category 4, Unique Viewed Product Category 5, Unique Viewed Product Name, Unique Viewed Product SKU.

Goals
Goal Conversion Rate, Conversions Goal, Days To Conversion Goal, Max Overall Revenue, Revenue Goal, Visits To Conversion Goal

Forms
Form Avg. Hesitation Time, Form Avg. Time Spent, Form Avg. Time To First Submit, Form Conversion Rate, Form Conversions, Form Re-submitter Rate, Form Re-submitters, Form Starters, Form Starters Rate, Form Starts, Form Submissions, Form Submitters, Form Viewers, Form Views, Hesitation Time, Max Form Views, Max Hesitation Time, Max Time Spent, Max Time To First Submit, Time Spent, Time To First Submit.

Media
Avg. Completion, Avg. Media Length, Avg. Time Spent, Finish Rate, Finishes, Impressions, Impressions By Unique Visitors, Max Media Length (in Seconds), Max Time Spent Playing Media (in Seconds), Max Time To Initial Media Play (in Seconds), Play Rate, Plays, Total Media Length (in Seconds), Total Time Spent Playing Media (in Seconds), Total Time To Initial Media Play (in Seconds), Unique Grouped Resources, Unique Media Titles, Unique Player Names, Unique Resources, Unique Video Resolutions.

You will find a list of supported metrics and dimensions in the Glossary. Please note that the complete list of dimensions is not listed in the glossary, but the list of “Reports” is quite similar to what dimensions are available to use in Custom Reports.

Do you miss any dimension or metric? Just let us know, in most cases we will be able to add support for them.