Custom Reports lets you create custom reports where you choose which dimensions and metrics should be displayed, select a visualization of your choice, and optionally define a report filter. This gives you new insights into your data that is not possible with the Matomo (Piwik) standard reports.

Beside being able to build any custom report based on your business’s needs, Custom Reports also comes withs the advantage that these reports support more features than the standard Matomo reports. For example the ability to pivot any report, to view reports with three dimensions, and to filter report data more efficiently to avoid the need of many segments which can slow down your Matomo.