URL Builder – Marketing Campaign Tracking

The URL Builder tool lets you generate URLs ready to use for Tracking Campaigns in Matomo. If you are new to tracking campaigns, learn more in What is Campaign Tracking?. For even more information, visit the Knowledge Base section about Acquisition and Marketing Channels: Campaigns.

Fill in the information in the form below and click the Generate URL button.

Step 1: Fill in the fields below. Website URL and Campaign name are required fields.

e.g. https://example.org/offer.html

Email-SummerDeals, PaidAds-SummerDeals

(optional) Used to track the keyword, or sub-category

(optional) Used to track the source of the campaign such as “newsletter” for your email marketing, “affiliate”, or the name of the website displaying your ads (requires our Marketing Campaigns Reporting plugin)

(optional) Used to describe the marketing activity, for example “PPC” for a pay-per-click campaign, or “SEM” for a paid search ads, or “review” to track a product review on an affiliate site (requires our Marketing Campaigns Reporting plugin)

(optional) This parameter is often used when you are testing multiple ads, and would include the name of each ad to see which was most effective for driving traffic. You may also use this parameter to track a Campaign ID. (requires our Marketing Campaigns Reporting plugin)

(optional) This parameter is used to track a Campaign ID: a unique identifier for the campaign consisting of at most 100 numbers, letters or symbols. (requires our Marketing Campaigns Reporting plugin)

(optional) This parameter is used to track a Campaign Group to identify a group or audience: an identifier which can be a number of any string of data up to 255 characters. (requires our Marketing Campaigns Reporting plugin and Matomo 4)

(optional) This parameter is used to track a Campaign Placement (or Campaign Position): an identifier which can be a number or any string of data up to 100 characters. (requires our Marketing Campaigns Reporting plugin and Matomo 4)
Step 2
Step 3

Generated URL that you can copy paste in your Campaigns, Email newsletter, Facebook Ads or tweets

Learn more about Campaign Tracking in Matomo Analytics (formerly Piwik Analytics) and check out our Marketing Campaigns Reporting plugin.

Previous FAQ: Advanced: How to Manually Build Campaign Tracking URLs