Open up a whole new world of insights in seconds to drive your marketing strategy.

You can choose from over 200 dimensions and metrics to get the insights you need as well as various visualisation options. This makes understanding the data incredibly easy and you can get the insights you need instantly for faster results without the need for a developer.

Learn about Matomo’s Custom Reports feature

While Matomo comes with a great set of standard reports, we understand that all businesses have different goals and needs. It is therefore important to get the insights you need in order to achieve your business goals.

Effective ways to use custom reports

Performance by hour

Curious to know what hour of the day performs best for converting your customers? With custom reports you can see just that.

Understanding an important metric like this has many benefits including which time of the day is best to schedule your pay-per-click advertising, what time of the day you should send out emails or post on social media knowing that your visitors are more likely to convert at different times.

Also, customise your dimensions to see what days users are more likely to convert or even what minute of each hour. Know where to invest your time so you can achieve a higher conversion rate for your business.

Total revenue by city or country

Make strategic decisions based on how much revenue comes from one particular city or country and understand how sales patterns change over time.

This lets you keep track of your most valuable locations as well as exploring areas for opportunity to grow your business.

Let your decision-making rely on facts and minimise the risk when expanding or improving sales to your customers.

Revenue per location filtered by mobile devices

Mobile is fast becoming more and more popular as a means of device for web browsing and online shopping.

By using custom reports, you will learn which countries, regions or even cities contribute the most revenue from users on mobile devices.

Dig deeper into these insights and rely on the facts to grow your business in key performing areas.

Track performance over time

You can track how performance has changed over time with the Row Evolution feature.

This way you can see if there were increases or decreases for the metrics you are measuring.

Discover what days, weeks or months had an impact on your business. Prevent losing traffic when you see a negative trend occur or capitalise when you see a positive response from your users.

Benefits of choosing Matomo


You are the owner of the data you collect and nobody else. 

Get full control over your data.


Create as many reports as you want.

There are no limitations when using  this feature On-Premise.


Matomo is fully privacy compliant.

With Matomo you remain in control of your data, while still getting deep insights into your websites and apps.

Cost effective

Custom reports is easy to use and can have a massive impact on your business and ROI. Start getting the insights you need to make smarter decisions.

Start your 21 day free trial today to use Matomo’s full suite of complete analytics.

Or are you wanting to learn more about using Custom Reports for Matomo On-Premise instead?