How Yorba uses Matomo to drive growth while staying compliant globally
Yorba needed a web analytics platform that could provide actionable insights for growth while ensuring compliance with global privacy regulations. Matomo delivered the perfect solution, helping them refine their product for new markets, expand confidently, and protect customer data every step of the way.
About Yorba
Yorba is a Portugal-based SaaS business that helps people clean up their digital lives. It makes it easy to unsubscribe from unwanted emails, cancel forgotten subscriptions, and delete old accounts, giving users a clearer view of their digital footprint.
As a Public Benefit Corporation, Yorba prioritises data security and privacy, never selling user data and upholding stringent ethical standards.
The need for privacy-friendly web analytics
With Yorba handling sensitive data like financial information and personal account details, they needed a web analytics tool that could fully protect their customers’ privacy and security.
“Our customers’ data is never sold. When we work with third parties, it’s important that they’re not participating in the surveillance economy,” said David Schmudde, Co-founder and CTO at Yorba.
Traditional web analytics tools from big tech companies often collect data and sell it for advertising purposes, which didn’t align with Yorba’s strict privacy standards. They needed a platform that would protect their customers’ data while still providing the insights needed to grow.
Simplifying privacy and compliance with Matomo
Matomo’s focus on privacy and compliance made it the ideal choice for Yorba.
“Matomo makes our privacy policy simpler, and more importantly, it’s easier for us to make confident data protection claims to our customers,” said David.
With Matomo, Yorba gained control over the data they tracked and collected, making it easy to meet international privacy regulations. This was especially important with Yorba handling sensitive financial information across different countries, where laws vary.
Speed and advanced analytics for startup growth
“Privacy is important, but we also need to move at the speed of a startup,” said David. “Matomo offers a full-feature web analytics solution that we can get up and running quickly.”
Guiding global expansion and product roadmap
Matomo’s advanced features gave Yorba valuable insights that guided their global expansion.
“We used Matomo to understand our geographic footprint before launching support for the Canadian dollar and the Euro,” David explained. “This helped us plan our customer strategy both before and after we expanded.”
With Matomo, Yorba could make informed decisions about entering new markets while ensuring they remained compliant with different international privacy laws.
Moving forward with confidence
Choosing Matomo allowed Yorba to balance their commitment to privacy with the need for advanced web analytics.
“Matomo aligns technology, product philosophy, and legal compliance, giving us the confidence to move forward without compromising our mission,” David concluded.
With Matomo, Yorba has a powerful web analytics platform that provides deeper insights into user behavior, driving their strategic growth while supporting their privacy-first promise.
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