News from privacy-first Google Analytics alternative, Matomo.
Get RSS feedAt InnoCraft, we know that SEO is an important topic for most of you. If you have not heard of this term before, SEO stands for Search Engine Optimization. It consists in having your content website visible within the search …
In January 2017 we launched a Matomo community survey which gathered more than a thousand responses. It is now time for us to release the results of this study. We release today the results of this survey painting a picture of …
As you may know, Matomo (Piwik) is a Free software under the GPL license which guarantees you: The freedom to run the program for any purpose. The freedom to study how it works and change it. The freedom to improve …
Have you ever wondered how an integration between a third party company and Matomo (Piwik) is possible? What are the key factors for a good partnership? This article describes our recent collaboration with a company for a mobile messaging integration. …
GDPR is a new data protection related regulation in Europe. GDPR stands for General Data Protection Regulation and is known in Germany under Datenschutz-Grundverordnung (DSGVO). The purpose of this European regulation is to strengthen and unify data protection for all …
Hi, this is Mike from InnoCraft, the company of the makers of Matomo Analytics (formerly Piwik Analytics) which is used by over 1 million websites and apps in over 150 countries. I’m very proud to introduce you to our Heatmap …
Being able to monitor user acquisition and social media activity is essential for determining whether the outcome of your campaigns is in line with the business objectives. Determining the source of each website visit that gets you closer to your …
When you track your website with Matomo or any other analytics solution, you need to embed a JavaScript file in order to track page views, events, clicks, and more. At InnoCraft, it is our daily business to help Matomo (Piwik) …
Many studies have shown that performance matters a lot. For each 100ms a websites takes longer to load, a business may lose about 0.1% to 1% in revenue. It also matters because Google judges page speed as a ranking factor …
It has been almost four months since we released Matomo 3. The major new release came with a new UI, performance and security improvements. If you are still on Piwik 2, the security improvements alone should be worth updating your …