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- Full ownership of your data You own your data. Always.
- GDPR compliant and privacy-focused by design Built with privacy at the core and compliant by default.
- 100% data accuraty - no data sampling Get complete, accurate insights you can rely on.
- Understand and optimise AI traffic See which AI assistants, agents and chatbots send visitors to you site.
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Matomo’s data centre is located in Europe and strict privacy standards are in place. Read more in our DPA.