Make good decisions with good analytics
Gain rich insights while protecting your data and your visitors’ privacy with the leading ethical Google Analytics alternative.
GDPR compliant analytics
See what your website visitors do, while respecting their privacy
Heatmaps
Understand why they do it by seeing exactly where people click, and how far they scroll
Session recordings
Dig into the detail to really understand how your visitors experience your website
Trusted on over 1 million websites
Traditional analytics is broken. Future-proof your data.
France, Austria, Italy and Denmark have already ruled against Google Analytics for breaching GDPR. Other countries will follow. In addition, with the sunsetting of Universal Analytics, you may lose access to your previous data.
Import historical data and future-proof your analytics with Matomo. Use our privacy-friendly insight tools to understand your website visitors and optimise your site journeys and conversion funnels.
A better way to do analytics
Privacy-friendly, Google Analytics alternative that protects your data and your customers’ privacy
No sampled data
No third-party cookies
100% data ownership
Hear from Matomo Co-founder, Matthieu
Drive more revenue, and understand your web visitors with ethical, behavioural insights
Heatmaps and session recordings included - see where people click and where they drop off
Maximise your conversion rates by optimising your customer journeys and marketing campaigns
Unsampled, complete data, 100% owned by you
Customise your Matomo and your reporting to your needs
Import and reconcile data, including data you will lose when UA sunsets
Consent screen exempt in many EU countries (with some exceptions)
GDPR compliance is easy - your data is stored in the EU and never sold or shared
On-Premise option to host data on your own servers for additional security
This is what ethically empowered insights feels like
"At MarketStorm, we made the switch to Matomo in 2020 and have never looked back. Among all the major players in the analytics space we tested, Matomo was the only one we found that was feature rich while not being tied to any advertising platform.
Matomo has no story to tell except yours. The tracking is literal, the interface views are user friendly and configurable and data access and accuracy is unparalleled. We highly recommend it."
Matomo has no story to tell except yours. The tracking is literal, the interface views are user friendly and configurable and data access and accuracy is unparalleled. We highly recommend it."
"Matomo has allowed us to not only comply with regulations, but also to enhance our website's performance and user experience by removing cookie consent banners."
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From only £17 per month
Try Matomo free today
- 21 day risk free trial
- No payment info required
- Go beyond analytics with heatmaps and session recordings included
- From only £17 per month for up to 50k hits
- Test alongside existing tracking
Start improving your websites and apps
21 day free trial. No credit card required.
Recognised as a leading global web analytics solution
★★★★★ 4.5/5
4.8 out of 5 star
★★★★★ 4.5/5
4.8 out of 5 star
★★★★★ 4.5/5
4.8 out of 5 star
Maybe later? Stay informed with our analytics and insights newsletter
Not yet ready to try Matomo, but want to learn more about ethical analytics and richer web insights? We’ll email you occasional insight-filled newsletters, invitations to webinars, and other relevant marketing information.
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Matomo’s data centre is located in Europe and strict privacy standards are in place. Read more in our DPA.