From 1 July 2023, if you are still using Universal Analytics (GA3), you are at risk of losing your data when you are forced into GA4.
Matomo is an easy to learn, GDPR compliant, customisable, independent analytics tool that will help you understand your users and increase conversions.
Say hello to brighter, smarter analytics with Matomo.
Unlike GA, your data is never sampled
If you know GA3, you will learn Matomo easily
Added insight tools give a richer picture
Users are telling us that unlike GA4, Matomo is really easy to learn, especially if you know Universal Analytics. With a comprehensive knowledge base and instruction videos online, you will be able to get started quickly with GDPR compliant analytics and better, more complete data.
You have to make a switch, so take advantage of the opportunity to switch to better ethical analytics. You can even run it alongside GA3 or GA4 if you want to compare solutions.
Google Analytics relies on sampling data, which may undermine the accuracy of your reports.
Matomo works on 100% unsampled data because we believe you should have all the information you need to make good decisions.
Matomo offers you peace of mind with 100% data ownership and does not share anything with advertisers, allowing you to safeguard web visitors’ privacy with ethical analytics.
Websites using Google Analytics may risk being fined for GDPR breaches.
At Matomo we make GDPR compliance simpler, by keeping user privacy at the heart of the platform. All your data is stored in the EU (and you can opt to host your data on your own servers if you choose the on-premise option).
Let’s look at the features included with Matomo vs the free version of Google Analytics and the paid version, Google Analytics 360.
| Matomo | Google Analytics (free) | Google Analytics 360 |
|
|---|---|---|---|
| Cloud hosting option No hassle, we host Matomo for you. Matomo's secure servers are based in Germany and follow EU laws |  | | |
| EU-based data storage with no data transfers | |  | |
| On-Premise self-hosting option Max flexibility, you host Matomo on your servers - a big bonus for data sensitive businesses | | | |
| Advanced Privacy Controls User privacy is ingrained into everything we do at Matomo so you can remain in complete control | | | |
| GDPR Manager To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data | | | |
| Downloads and outlinks tracked automatically Gives you comprehensive analysis on items that are downloaded off your website and clicks to external websites without having to setup manually | | Requires manual configuration | Requires manual configuration |
| User behaviour analytics Click and scroll heatmaps, session recordings and more for rich behavioural insights | | | |
Analytics shows you which pages people have been to, and how long they spent there, but imagine if you could understand exactly what they engaged with while on the page? How far down did they scroll? Which parts of your site are frustrating? And which are just plain ignored?
Stop wasting time with guesswork, and give yourself the tools to increase conversions quickly and effectively.
21 day free trial. No credit card required.
Not yet ready to try Matomo, but want to learn more about ethical analytics and richer web insights? We’ll email you occasional insight-filled newsletters, invitations to webinars, and other relevant marketing information.
Matomo’s data centre is located in Europe and strict privacy standards are in place. Read more in our DPA.
4.8 out of 5 star
4.8 out of 5 star
4.8 out of 5 star
