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Make strategic decisions confidently with ethical, privacy-proof analytics

Collect and analyze 100% of your data with full GDPR compliance. Import your historical data and retain your year-on-year view with Matomo.

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Trusted by over 1 million websites

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European Commission uses Matomo Analytics

When you don't own your data, your business is at risk

With Google, your data is the product. In terms of confidentiality, ethics, and customer data protection, GA4 can put your company at a bigger risk than you might expect

Easy to use

You lose too much data with cookie-consent banners

With cookie-consent banners, you stand to lose up to 70% of your mobile visitors and 50% of your desktop visitors’ data. You’ll end up with massive information gaps and inaccurate insights that will hinder your ability to make sound decisions. Plus, you’ll provide a subpar user experience to your visitors, forcing many to leave your site.

Accurate reports

Your company may end up breaking the law

Google Analytics has been practically banned in Austria, France, and Italy, with Norway almost ruling it out too. Other countries, like Denmark, may soon follow suit. Consequently, using GA4 may cause your company to break the law unintentionally, risking fines of up to 4% of yearly revenue and causing long-lasting reputational damage.

Security guarantee

Migrating to GA4 is too much trouble

GA4 doesn’t allow you to import your invaluable historical data. On top of it, it offers a difficult interface and complex implementation, both of which will require hiring costly expert support.

Better data opportunities

We safely enable cookie-less tracking

Matomo can be used without cookie consent in the EU (excluding UK and Germany), allowing you to track user analytics without a cookie consent pop-up. This gives you the chance to collect up to 100% more user data.

privacy

GDPR compliant analytics, hosted in the EU

Google Analytics has been ruled illegal in several EU countries, with more expected to follow. Websites using Google Analytics may risk being fined for GDPR breaches.
At Matomo we make GDPR compliance simpler, by keeping user privacy at the heart of the platform. All your data is stored in the EU (and you can opt to host your data on your own servers if you choose the on-premise option).

Chosen by thousands of forward-thinking businesses

“We were getting many requests from our customers to migrate to GA4 and at the same time we were evaluating Matomo for the data sampling issue and thought - maybe we could migrate our customers to Matomo , and solve all problems at once! Matomo's user experience is fantastic. The reports are simple to create, it's easy to segment the information on the objectives. Many features are intuitive.”
Mark Samber
Mark SamberVice President, MHP/Team SI
"People will say: in Google Analytics, you can do this or that. Yes, okay, it is good but I don't use it. Whereas with Matomo, I collect statistics and put them in a database that I will then extract to do my own processing."
Frédéric Forster
Frédéric ForsterSenior Matomo Web Analyst
"Even with Google 360, we have a data accuracy issue – in one of our marketing channels, we lose up to 60% of data due to mobile consent. How can you be sure of the conversion rate under these conditions? Matomo allows us to be agile and very fast to test our new web developments. And Matomo's online support has always been quick and friendly."
Porsche Digital logo
“We adopted Matomo because of GDPR and data loss of up to 50% of traffic due to non-consent of visitors. Matomo is basically not a commercial product, it has always been recognized as respecting the privacy of Internet users. And the fact that it could be accepted by our legal department was crucial, that's why we copied the CNIL strategy using Matomo."
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Theophane AnestisDigital Manager, GL events Exhibitions
"I hate GA4 and all my clients hate GA4. Which pushed me to look elsewhere. Still, everyone loves GA because it connects to Search Console, Google Ads, etc. But Matomo does that too. Today I get more results in Conversion Rate Optomization with Matomo. With Matomo, everything seems familiar to me, the names, the interface, whereas with GA4, the events, the tags, everything is so different...!"
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Charlie Pen wardenSenior Digital Marketer
"In order to comply with GDPR, we did some research, hesitated between (...) and Matomo and we chose Matomo, mainly because it was less expensive. We transferred our different sites to Matomo. We could have stayed on Google Analytics by offering to sell cookies, but we preferred to switch to a compliant tool to avoid displaying a cookie banner and have access to all the stats, which would not have been the case otherwise."
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Pauline AttamanDigital Communication Officer at ECOCERT Group
"Even if our business doesn't manage sensitive data, as a Tech Responsible company, protecting the data of our users is part of our strategy. So it made sense to use a solution that respects privacy and confidentiality principles. With Matomo, no need to modify anything, even the most complicated logic in data tracking can be solved with a few plugins."
Julien Masson
Julien MassonDigital Marketing Manager, Climeworks
"We offer SaaS solutions in accounting, so we needed a Web Analytics tool that could protect our users' data. Matomo also advocates this decentralization between our data and that of our customers. This eco-responsibility on data sovereignty is important to us and therefore strengthens our brand and our product."
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Camille ZerliniMarketing Manager, Welyb

Meet Matomo: The ethical, privacy-proof solution for forward-thinking brands

Optimize your website and streamline decision-making with an independent, ethical analytics platform. With Matomo, you can own your data, customize your reporting, and import your historical data.

Heatmaps

Heatmaps

Visualize user interaction and understand your key web pages’ click patterns, mouse movements, and scroll depth. So you can drive effective changes to enhance your user experience.

Roll up reporting

Roll-up reporting

Aggregate data from multiple websites and apps into a single report. Understand overall visitor trends, campaign performance, and brand comparisons effortlessly.

A/B Testing

A/B testing

Uncover what resonates with your audience through A/B testing. See which landing page variations turn the most visitors into customers and drive your growth.

Content Analytics

Content analytics

Understand the power of your content. Get insights into page popularity, engagement levels, and trends over time without any manual setup, helping you build compelling pathways for your users.

Form Analytics

Form analytics

Unearth pain points on your forms and understand where visitors drop off. Make form filling a breeze for your users and watch your conversions grow.

heatmap 2

Media analytics

Gauge the user engagement of your multimedia content. Analyze who’s watching or listening to your content, for how long, from where, and its impact on conversions.

How the platform works

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Matomo vs Google Analytics

Let’s look at the features included with Matomo vs the free version of Google Analytics and the paid version, Google Analytics 360.
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We’re recognized as a leading global web analytics solution
Cloud hosting option
No hassle, we host Matomo for you. Matomo's secure servers
are based in Germany and follow EU laws
EU-based data storage with no data transfers
On-Premise self-hosting option
Max flexibility, you host Matomo on your servers - a big bonus
for data sensitive businesses
Advanced Privacy Controls
User privacy is ingrained into everything we do at Matomo so you can
remain in complete control
GDPR Manager
To be GDPR compliant is one thing but to have a GDPR Manager
ensures you are in full control when processing your user's personal data
Downloads and outlinks tracked automatically
Gives you comprehensive analysis on items that are downloaded off your
website and clicks to external websites without having to setup manually		Requires manual configuration
User behaviour analytics
Click and scroll heatmaps, session recordings and more
for rich behavioural insights
★★★★★ 4.7/5

4.9 out of 5

★★★★★ 5/5

5 out of 5

★★★★★ 4.7/5

4.9 out of 5

Integrate Matomo with your existing tools

Google BigQuery

Pricing

All hosting options give you 100% data ownership and full privacy compliance.

£17 / per month

  • GDPR compliant
  • Easy to set up
  • Data stored in Europe
  • Technical support via Email
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FAQs

Have questions? We’re here to help.

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