Avoid losing data to GA4 with GDPR-compliant analytics

Experience the power of unsampled, cookie-free analytics. Access 100% accurate data and elevate your agency’s game with Matomo

Trusted by over 1 million websites

GA4 doesn’t cut it anymore. Here’s why:

From lack of customer data protection to poor usability, GA4 is a headache your company can do without.

Easy to use

Consent banners cause traffic and data loss

Visitors often ignore cookie consent banners—up to 70% on mobile and 50% on desktop—creating data gaps and misleading reports. This also creates an irritating user experience, damaging your clients’ reputation.

Accurate reports

Data sampling paints a blurry picture

Google Analytics employs data sampling after a certain threshold, turning what should be precise analytics into rough estimates. Consequently, you provide incomplete data to your clients, making it harder for them to know how people behave or how they can lead them towards the conversion.

Security guarantee

Shifting to GA4 makes your job harder

GA4 breaks the data continuity of your reports and forces you to overhaul your workflows. The new interface and metrics also disrupt your analysis, hindering your ability to provide meaningful insights. As a result, this time-consuming and costly process ends up creating major hurdles in your operations.

Chosen by thousands of forward-thinking agencies

"As a Digital Marketing agency specializing in traffic and lead generation, we support our customers and advocate the possibility of collecting 100% statistical data in compliance with the GDPR. Matomo fully meets this challenge. Our customers have adopted it and its price is completely acceptable for the added value."

"We had a client with an GDPR compliance issue, so we had to find an alternative to Google Analytics. We found that Matomo offered the same options as GA, plus it stored the data in Europe. I think it's the best tool we've found on the market to meet our objective."

"We were getting a lot of requests from our customers to migrate to GA4 and at the same time, we were evaluating Matomo for the data sampling problem and then thought - maybe we could migrate our customers to Matomo, and solve all the problems at once! Matomo's user experience is fantastic. Reports are simple to create, and it's easy to segment information according to objectives. Many features are intuitive."

"I love working with Matomo, because I collect statistics and put them into a database which I then extract to do my own processing to analyze my customers' data."

"With the appearance of the GDPR in Germany, we have customers who have asked us, "Okay, what do we have to do?". What's more, with cookie banners, if visitors don't give their consent, we lose 20-50% of the data. In order to offer a compliant tool, we discussed this with the Bavarian data protection authorities. The German government also uses Matomo. So we decided to use this solution for proper implementation of the GDPR."

"I hate GA4. And all my customers hate GA4. So it was this made me look elsewhere. Everyone loves GA because it connects to Search Console, Google Ads and so on. But Matomo does that too. Today, I get more Conversion Rate Optimization results with Matomo. With Matomo, everything seems familiar, the names, the interface, whereas with GA4, the events, the tags, everything is so different...!"

Enter Matomo: The choice for ethical, precise web analytics

Imagine a world where complex data becomes simple, where you don’t need to sacrifice user experience or spend money on needless tools to get meaningful insights. This is the reality of Matomo. Welcome to the future of growth—informed, strategic, and uncomplicated.

Superior insights

Get a complete view of your client’s data

Access reliable data that proves the value of your campaigns. Our platform guarantees 100% accurate data with no data sampling. Provide solid, data-driven results, and connect cross-device data with Matomo’s cross-domain tracking.

Easy migration

Enjoy a smooth transition from UA

Moving to a new analytics provider doesn’t have to be a chore. With our Google Analytics Importer plugin, you can migrate from GA4 to Matomo in just a few steps. Retain your client’s historical data and pick up from where you left off in GA4.

No data loss

Forget about those irritating cookie-consent banners

Matomo doesn’t require using cookie consent banners in the EU (including Norway). Retain up to 70% of your client’s data and improve the visitors’ experience in one big swoop.

Boost productivity

Keep your workflows identical

Avoid the costly operational disruptions of moving to GA4. With Matomo, you can continue working as if you hadn’t moved out of Universal Analytics. Harness our user-friendly reporting and segmentation capabilities and a unified Tag Manager for more effective analytics.

Full compliance

Embrace a stress-free GDPR solution

Gain full ownership of your collected data, hosted securely in Germany under their local BDSG and EU’s GDPR standards. Our platform ensures full GDPR compliance with features like data anonymization, first-party cookies by default, right of access, data portability, and the ability to withdraw consent

Discover Matomo: the GA4 alternative that puts your agency’s needs first

Get reliable data without GDPR compromises. Matomo is packed with robust capabilities that prioritize your data security and privacy needs. Explore the advantages Matomo has to offer:

Heatmaps

Visualize user interaction and understand your key web pages’ click patterns, mouse movements, and scroll depth. So you can drive effective changes to enhance your user experience.

Session Recordings

Record your visitors’ interactions (clicks, mouse moves, scrolls) to identify what confuses them and what makes them leave..

A/B testing

Uncover what resonates with your audience through A/B testing. See which landing page variations turn the most visitors into customers and drive your growth.

Content Analytics

Understand the power of your content. Get insights into page popularity, engagement levels, and trends over time without any manual setup, helping you build compelling pathways for your users.

Form Analytics

Unearth pain points on your forms and understand where visitors drop off. Make form filling a breeze for your users and watch your conversions grow.

Media Analytics

Gauge the user engagement of your multimedia content. Analyze who’s watching or listening to your content, for how long, from where, and its impact on conversions.

How the platform works

How Matomo stacks up against other analytics tools

Let’s look at the features included with Matomo vs the free version of Google Analytics and the paid version, Google Analytics 360.


Cloud hosting option No hassle, we host Matomo for you. Matomo's secure servers are based in Germany and follow EU laws
EU-based data storage with no data transfers
On-Premise self-hosting option Max flexibility, you host Matomo on your servers - a big bonus for data sensitive businesses
Advanced Privacy Controls User privacy is ingrained into everything we do at Matomo so you can remain in complete control
GDPR Manager To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data
Downloads and outlinks tracked automatically Gives you comprehensive analysis on items that are downloaded off your website and clicks to external websites without having to setup manually		Requires manual configuration
User behaviour analytics Click and scroll heatmaps, session recordings and more for rich behavioural insights

Recognized as a leading global web analytics solution

★★★★★ 4.7/5

4.9 out of 5

★★★★★ 5/5

5 out of 5

★★★★★ 4.7/5

4.9 out of 5

Integrate Matomo with your existing tools

Pricing

All hosting options give you 100% data ownership and full privacy compliance.

£17 / per month

FAQs

Have questions? We’re here to help.

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