We do analytics the smart way

At Matomo, we believe socially responsible analytics is for everyone. As the leading trusted ethical data company, we provide you with rich insights while you keep 100% ownership of your data. Our privacy-friendly platform is easy to use, fully compliant with GDPR and you can import your historical data with just one click.
Ready to make the switch to Matomo? Start your free trial now.

Trusted by over 1 million websites

Protect your historical data with Matomo

Import your data now to avoid losing it when Google Universal Analytics shuts down on July 1

Easy to use

We let you run your analytics your way

Matomo is a customisable platform that operates like Universal Analytics, allowing you to smoothly continue your analytics journey. With our video training tutorials, vast knowledge bank and community forum, you’re fully supported to get started quickly.

Accurate reports

We only use 100% unsampled data

At Matomo, we always use 100% unsampled data to give you all the information you need to make the best business decisions. Unlike our competitor, we never use sampled data because we believe it undermines the accuracy of your reports.

Security guarantee

We prioritise data privacy, always

At Matomo, user privacy is at the heart of the platform. Matomo gives you 100% data ownership and we make full GDPR compliance easy by storing your data in the EU. With data and IP anonymization, first-party cookies and data deletion on request, you can rest assured that you won’t be at risk of losing data or being fined for breaking privacy laws.

Better data opportunities

We safely enable cookie-less tracking

Matomo can be used without cookie consent in the EU (excluding UK and Germany), allowing you to track user analytics without a cookie consent pop-up. This gives you the chance to collect up to 100% more user data.

privacy

GDPR compliant analytics, hosted in the EU

Google Analytics has been ruled illegal in several EU countries, with more expected to follow. Websites using Google Analytics may risk being fined for GDPR breaches.
At Matomo we make GDPR compliance simpler, by keeping user privacy at the heart of the platform. All your data is stored in the EU (and you can opt to host your data on your own servers if you choose the on-premise option).

We’re recognised as a leading global web analytics solution

★★★★★ 4.7/5

4.9 out of 5

★★★★★ 5/5

5 out of 5

★★★★★ 4.7/5

4.9 out of 5

What our customers say about us

“If you've used Google Analytics… the process for integrating Matomo into your site and getting reports will seem very familiar. That makes it easy to move off of GA. Since you are hosting the backend, you control who has access to the data and no third party can use it."

“The Matomo UX is fantastic, and so many of the features that are just right out of the box -- particularly in the Cloud version that we’re using. It's just really easy to learn and to use. It’s very intuitive, very simple.”

“This tool without a doubt, is a serious contender of Google Analytics. My primary reason to use Matomo is to get the unsampled data, though it provides many other benefits over GA like full ownership of the analytics data. If your website gets lots of traffic and you can't afford an enterprise level tool like GA premium then Matomo is your best choice. I would even go ahead and say, why spend $150K a year (even if you can afford to) on GA premium, if there are better cheaper alternatives available."

“Best alternative to Google Analytics. Easy to use, user friendly user interface, secure and strong."

"We selected Matomo as a replacement for GA. Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Matomo as a replacement for GA."

We offer so much more than analytics

We can give you the tools you need to boost conversions.

Heatmaps

See where people click on and drop off

Form Analytics

Discover how your visitors interact with forms

Content analysis

Find out how well your content generates interactions

Media analytics

Get insights into how your visitors watch video/audio content

Roll-up reporting

See data collected from multiple Analytics properties

A/B testing

Compare different versions of your website or app

How the platform works

Matomo vs Google Analytics

Let’s look at the features included with Matomo vs the free version of Google Analytics and the paid version, Google Analytics 360.


Cloud hosting option No hassle, we host Matomo for you. Matomo's secure servers are based in Germany and follow EU laws
EU-based data storage with no data transfers
On-Premise self-hosting option Max flexibility, you host Matomo on your servers - a big bonus for data sensitive businesses
Advanced Privacy Controls User privacy is ingrained into everything we do at Matomo so you can remain in complete control
GDPR Manager To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data
Downloads and outlinks tracked automatically Gives you comprehensive analysis on items that are downloaded off your website and clicks to external websites without having to setup manually		Requires manual configuration
User behaviour analytics Click and scroll heatmaps, session recordings and more for rich behavioural insights

Integrate Matomo with your existing tools

Pricing

All hosting options give you 100% data ownership and full privacy compliance.

£17 / per month

FAQs

Have questions? We’re here to help.

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Sign up to Matomo now

21 day free trial. No card required.

21 day free trial. No card required
Quick to set up. Only takes 15 minutes
Simple to use. Easier than GA4
100% accurate data. No sampling
GDPR compliant. We protect your customers
Test next to existing tracking. Gain more learnings

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Your information will be used to create an account on our cloud service. For more information please consult our privacy policy.

Your Analytics subdomain will be .matomo.cloud Your information will be used to create an account on our cloud service. For more information please read our Privacy Policy.

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The data collected will be processed by Matomo, by our CRM provider HubSpot, all data is stored in the EU. You can access your data, rectify it, request its erasure or exercise your right to limit the processing of your data.