Uncover powerful insights for your website performance

Identify your visitors, their behaviors, and traffic sources with Matomo’s intuitive platform. Install the code in minutes and start understanding your traffic with an ethical analytics tool.

Trusted by over 1 million websites

Can you tell what's going on with your website?

Running a business without website analytics is like sailing without a compass. It may not feel like it, but having no analytics in place can put your business at risk. Here's how:

Easy to use

You can’t grow your site without the right data

If you’re unclear about your website’s performance, you’re essentially steering your online presence in the dark. You don’t know what’s working, what’s not, and where there’s room for improvement. Without this crucial information, making strategic decisions that grow your site is almost impossible.

Accurate reports

Some analytics tools can get you fined (or worse)

Google Analytics, the market’s most widely accepted analytics tool, has insufficient visitor data privacy protections that could expose your company to legal risks and damage your reputation. Non-compliance with privacy regulations like GDPR can even lead to hefty fines, affecting your long-term viability.

Security guarantee

Paying for multiple analytics tools is a financial drain

When you need more than basic web analytics (like heatmaps), the cost of additional tools can burden your profitability. This gets worse if these tools don’t provide the insights you seek, leading to wasted time and stalled progress.

Chosen by thousands of forward-thinking businesses

“I had a customer who wasn't interested in data at all, only in the number of people visiting his site. With Matomo, I was able to build a personalized report with indicators relevant to him. He receives it every Monday, and he's starting to take a greater interest in what's going on: how long do my visitors stay? What do they do after visiting my site? Many people visit my pages, but few contact me - why?”

"I love heatmaps and session recordings. I think my wow moment was the session recordings, I thought it was great to be able to see all the visits in detail. We also use heatmaps: they're really interesting for understanding our visitors' behavior. In any case, for me, in analyzing our website, it's been very useful, especially for conversion funnels."

"I want to use as much data as possible, but I don't need to follow people across multiple platforms and track their purchases. I just want an out-of-the-box solution, click a button and be left alone. Matomo does the job very well. When we installed Matomo, we immediately saw where visitors were coming from - it was fast and efficient, a real wow moment."

Your journey to robust, hassle-free web analytics starts here

Imagine a world where complex data becomes simple, where you don’t need to sacrifice user experience or spend money on needless tools to get meaningful insights. This is the reality of Matomo. Welcome to the future of growth—informed, strategic, and uncomplicated.

Analytics made simple

Turn data into sound decisions

Find out what happens on your site anytime with an intuitive, easy-to-use analytics platform. Simplify your decision-making and understand your visitors’ actions better, so you can improve your business performance.

Comprehensive reporting

Get a full picture of your site

Embrace powerful, reliable analytics you can use to guide your business growth. Gain a 360-degree view of your website performance with detailed reports covering traffic per channel, device, and user geographical information.

All-in-one analytics platform

Unlock deeper visitor insights without the extra costs

Dive deeper into your visitor’s behaviors and refine your strategy with advanced analytics such as session recordings and heatmaps. Unlike other analytics providers, you can access these tools within our platform for free.

Fully compliant, unsampled data

Analyze 100% of your data. Annoy 0% of your visitors

Enjoy the freedom of unsampled data without the annoyance of consent banners. Make decisions with reliable data while keeping your site user-friendly and compliant with GDPR and other privacy regulations.

Meet Matomo: your gateway to user-friendly, comprehensive web analytics

Optimize your website and streamline decision-making with an independent, ethical analytics platform. With Matomo, you can own your data, customize your reporting, and import your historical data.

Audience Insights

Get a comprehensive view of your users, including their location, device, and browser. Pinpoint high-performing areas and uncover new opportunities for growth.

Behavior Analytics

Measure your page’s popularity and engagement with zero manual configuration. Use different data visualizations options to learn how users interact with your site.

Goal Tracking

Gain insights into the users who take action on your site. Identify top-performing channels, geographical hotspots, and popular devices before a conversion happens.

Heatmaps

Visualize user interaction and understand your key web pages’ click patterns, mouse movements, and scroll depth. So you can drive effective changes to enhance your user experience.

Ecommerce Analytics

Learn about your customers’ purchasing behaviors, demographics, and interests. Identify untapped opportunities and make informed decisions that grow your sales and conversions.

A/B testing

Uncover what resonates with your audience through A/B testing. See which landing page variations turn the most visitors into customers and drive your growth.ersion happens.

How the platform works

Matomo vs Google Analytics

Let’s look at the features included with Matomo vs the free version of Google Analytics and the paid version, Google Analytics 360.

Recognized as a leading global web analytics solution


Cloud hosting option No hassle, we host Matomo for you. Matomo's secure servers are based in Germany and follow EU laws
EU-based data storage with no data transfers
On-Premise self-hosting option Max flexibility, you host Matomo on your servers - a big bonus for data sensitive businesses
Advanced Privacy Controls User privacy is ingrained into everything we do at Matomo so you can remain in complete control
GDPR Manager To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data
Downloads and outlinks tracked automatically Gives you comprehensive analysis on items that are downloaded off your website and clicks to external websites without having to setup manually		Requires manual configuration
User behaviour analytics Click and scroll heatmaps, session recordings and more for rich behavioural insights

★★★★★ 4.7/5

4.9 out of 5

★★★★★ 5/5

5 out of 5

★★★★★ 4.7/5

4.9 out of 5

Integrate Matomo with your existing tools

Pricing

All hosting options give you 100% data ownership and full privacy compliance.

£17 / per month

FAQs

Have questions? We’re here to help.

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