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Enjoy GDPR-compliant web analytics without the headaches

Offering EU data storage, freedom from cookie consent banners, and uncompromised insights, Matomo empowers tech businesses while meeting all GDPR guidelines.

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Trusted by over 1 million websites

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European Commission uses Matomo Analytics

Embrace Matomo: A fully GDPR-compliant web analytics solution for forward-thinkers

Import your data now to avoid losing it when Google Universal Analytics shuts down on July 1

Data privacy first

Enjoy secure data storage in compliance with EU laws

To keep your data storage in line with GDPR’s mandates, you need a server located in the EU. Matomo hosts its servers in Germany, adhering to the stringent privacy standards of the BDSG on top of the EU’s GDPR. Our solution has even received the nod for cookie-consent-free usage from France’s CNIL, the regulatory agency in charge of data privacy.

User-friendly GDPR compliance

Minimize data loss and enhance user experience

Say goodbye to half your data lost to cookie consent opt-outs. Enjoy an undisturbed user experience and retain crucial data without cookie consent. With Matomo, GDPR compliance will be a breeze.

Uncompromised insights

Enjoy rich analytics without sacrificing compliance

Refuse to compromise on your data and insights with Matomo. Unlike ‘light’ analytics solutions that sacrifice data for compliance, we let you evaluate the entire user journey of your visitors without any limitations.

Easy transition

Familiar, intuitive platform for UA users

GA4’s complex and unintuitive interface can be daunting for most people. That’s not the case with Matomo. Our platform mirrors the simplicity of Universal Analytics (GA3), making it easy for you to start analyzing your data in no time.

Retain your past data

Import historical data without hassle

Avoid losing crucial historical data post-UA sunset. Our Google Analytics Importer plugin will allow you to easily transfer your GA reports into Matomo, so you can keep all of your past data intact.

We’re recognised as a leading global web analytics solution

★★★★★ 4.7/5

4.9 out of 5

★★★★★ 5/5

5 out of 5

★★★★★ 4.7/5

4.9 out of 5

What our customers say about us

“The main reason for picking Matomo was to use a GDPR complaint analytics solution. But then we realise we could do something even better for our visitors, switch to cookie-less tracking. That would be more respectful of their privacy, would improve the UX on site (no more “we value your privacy cookie banner”), and would make our website lighter to load, hence would reduce the carbon footprint of each visit."
Julien Masson
Julien MassonDigital Marketing Manager, Climeworks
"We selected Matomo as a replacement for GA. Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Matomo as a replacement for GA."
intranet analytics
Adam ChandlerDirector, Automation, Assessment and Post-Cataloguing Services, Cornell University
“This tool without a doubt, is a serious contender of Google Analytics. My primary reason to use Matomo is to get the unsampled data, though it provides many other benefits over GA like full ownership of the analytics data. If your website gets lots of traffic and you can't afford an enterprise level tool like GA premium then Matomo is your best choice. I would even go ahead and say, why spend $150K a year (even if you can afford to) on GA premium, if there are better cheaper alternatives available."
Himanshu Sharma
Himanshu SharmaDigital Marketing Consultant & Founder, Optimize Smart
“If you've used Google Analytics… the process for integrating Matomo into your site and getting reports will seem very familiar. That makes it easy to move off of GA. Since you are hosting the backend, you control who has access to the data and no third party can use it."
Capterra review
“The Matomo UX is fantastic, and so many of the features that are just right out of the box -- particularly in the Cloud version that we’re using. It's just really easy to learn and to use. It’s very intuitive, very simple.”
Mark Amber
Mark AmberVice President, MHP/Team SI

Discover Matomo: powerful analytics with uncompromising GDPR compliance

Looking for a powerful analytics tool that doesn’t violate GDPR regulations? Matomo has you covered. Packed with robust features, it prioritises your data security and privacy needs. Explore the advantages Matomo has to offer:

Heatmaps

Heatmaps

See where people click on and drop off

Form Analytics

Form Analytics

Discover how your visitors interact with forms

Content Analytics

Content analysis

Find out how well your content generates interactions

heatmap 2

Media analytics

Get insights into how your visitors watch video/audio content

Roll up reporting

Roll-up reporting

See data collected from multiple Analytics properties

A/B Testing

A/B testing

Compare different versions of your website or app

How the platform works

Matomo vs Google Analytics

Let’s look at the features included with Matomo vs the free version of Google Analytics and the paid version, Google Analytics 360.
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Cloud hosting option
No hassle, we host Matomo for you. Matomo's secure servers
are based in Germany and follow EU laws
EU-based data storage with no data transfers
On-Premise self-hosting option
Max flexibility, you host Matomo on your servers - a big bonus
for data sensitive businesses
Advanced Privacy Controls
User privacy is ingrained into everything we do at Matomo so you can
remain in complete control
GDPR Manager
To be GDPR compliant is one thing but to have a GDPR Manager
ensures you are in full control when processing your user's personal data
Downloads and outlinks tracked automatically
Gives you comprehensive analysis on items that are downloaded off your
website and clicks to external websites without having to setup manually		Requires manual configuration
User behaviour analytics
Click and scroll heatmaps, session recordings and more
for rich behavioural insights

Integrate Matomo with your existing tools

Google BigQuery

Pricing

All hosting options give you 100% data ownership and full privacy compliance.

£17 / per month

  • GDPR compliant
  • Easy to set up
  • Data stored in Europe
  • Technical support via Email
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FAQs

Have questions? We’re here to help.

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Embrace ethical, stress-free web analytics

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