Escape the GA4 nightmare with a stress-free analytics alternative

Import your historical data in just 15 minutes. Retain your year-on-year view, 100% data ownership, and peace of mind with Matomo.

Trusted by over 1 million websites

Don’t lose your data. Switch before it’s too late

Universal Analytics is going away, and taking your data with it.

ease of use

Keep using your analytics the way you have always been

GA4 comes with a new set of metrics, setups, and reports that change how you analyze your data. With so many things already on your plate, this only makes it harder to do your job.
Maintain continuity in your reporting without having to change your workflows. Integrate Matomo seamlessly and avoid the GA4 migration headaches.

No learning curve

Your analytics shouldn’t require homework

GA4’s steep learning curve is an unwelcome burden. Why wrestle with the unfamiliar when you can simply stick with what you know? Matomo operates like Universal Analytics, ensuring an easy transition.
With our vast knowledge bank, community forum, and video training tutorials, you’ll have no problems adapting to our GDPR-compliant analytics platform.

Import your ga data

Avoid any migration hiccups

Data migrations are often complex and error-prone. You may even fear losing some data in the process. But not with Matomo.
Import your historical data without losing anything in the process. Continue your analytics journey right from where you left off in GA, hassle-free.

GDPR Compliance

Prioritize data privacy, not penalties

As Google Analytics faces legal challenges in the EU, your company risks getting fined up to 4% of your yearly revenue for data breaches or non-compliance. Opt for peace of mind with Matomo.
We make GDPR compliance easy by storing your data in the EU. With data and IP anonymization, first-party cookies, and prompt data deletion upon request, Matomo ensures you’re always on the right side of the law.

Retain your past data

Import historical data without hassle

Avoid losing crucial historical data post-UA sunset. Our Google Analytics Importer plugin will allow you to easily transfer your GA reports into Matomo, so you can keep all of your past data intact.

We’re recognised as a leading global web analytics solution

★★★★★ 4.7/5

4.9 out of 5

★★★★★ 5/5

5 out of 5

★★★★★ 4.7/5

4.9 out of 5

What our customers say about us

"We don't have the same kinds of measurement issues as a purely digital company, but measurement remains an important element for us. To measure content adherence, time spent, page views and unique visitors, I appreciate having a simplified tool like Matomo, which is downright simpler than Google Analytics."

"I hate GA4. GA4 just sucks and all my customers hate GA4. So that's what made me look elsewhere. And yet, everyone loves GA because it connects to Search Console, Google Ads, and so on. But Matomo does that too. Today, I get more Conversion Rate Optomization results with Matomo. With Matomo, everything seems familiar, the names, the interface, whereas with GA4, the events, the tags, everything is so different...!"

"At ThoughtWorks, we have a policy of purchasing software and we don't want to waste money. So we chose Matomo and encouraged everyone to migrate from GA. There's a function in there called the GA importer that allows us to use it to synchronize data from GA to Matomo."

"We were getting a lot of requests from our customers to migrate to GA4 (which is a completely different system to GA3) and at the same time we were evaluating Matomo for the data sampling problem and then we thought - maybe we could migrate our customers to Matomo, and solve all the problems at once! The simplicity of creating segments, visitor sessions where you can look at a user's journey, goal reporting, our 3 wow-moments!"

“Overall we believe Matomo doesn’t just compete with Google Analytics and GA4, it beats it. Matomo is a more customizable, secure, detailed and user-friendly analytics platform than Google Analytics, making it the clear choice for the best Google Analytics alternative in our opinion.”

Discover Matomo: powerful analytics with uncompromising GDPR compliance

Looking for a powerful analytics tool that doesn’t violate GDPR regulations? Matomo has you covered. Packed with robust features, it prioritises your data security and privacy needs. Explore the advantages Matomo has to offer:

Heatmaps

See where people click on and drop off

Form Analytics

Discover how your visitors interact with forms

Content analysis

Find out how well your content generates interactions

Media analytics

Get insights into how your visitors watch video/audio content

Roll-up reporting

See data collected from multiple Analytics properties

A/B testing

Compare different versions of your website or app

How the platform works

Play Video

Matomo vs Google Analytics

Let’s look at the features included with Matomo vs the free version of Google Analytics and the paid version, Google Analytics 360.


Cloud hosting option No hassle, we host Matomo for you. Matomo's secure servers are based in Germany and follow EU laws
EU-based data storage with no data transfers
On-Premise self-hosting option Max flexibility, you host Matomo on your servers - a big bonus for data sensitive businesses
Advanced Privacy Controls User privacy is ingrained into everything we do at Matomo so you can remain in complete control
GDPR Manager To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data
Downloads and outlinks tracked automatically Gives you comprehensive analysis on items that are downloaded off your website and clicks to external websites without having to setup manually		Requires manual configuration
User behaviour analytics Click and scroll heatmaps, session recordings and more for rich behavioural insights

Integrate Matomo with your existing tools

Pricing

All hosting options give you 100% data ownership and full privacy compliance.

£17 / per month

FAQs

Have questions? We’re here to help.

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The data collected will be processed by Matomo, by our CRM provider HubSpot, all data is stored in the EU. You can access your data, rectify it, request its erasure or exercise your right to limit the processing of your data.