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The future of GDPR-compliant analytics

Future-proof your website with Matomo: GDPR-compliant, customizable, independent analytics. Import historical data before 1 July & embrace a smarter analytics future.
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Trusted by over 1 million websites

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European Commission uses Matomo Analytics

Make the switch to better analytics

Universal Analytics is going away, and taking your data with it

Act Now: Secure Your Data

Migrate your data to Matomo before the 1 July deadline or risk losing it forever

Future-proof your website with Matomo: GDPR-compliant, customizable, independent analytics. Import historical data before 1 July & embrace a smarter analytics future.

Universal Analytics Experience

Easy to do if you know Universal Analytics

Users are telling us that unlike GA4, Matomo is really easy to learn, especially if you know Universal Analytics. With a comprehensive knowledge bank and instruction videos online, you will be able to get started quickly with GDPR compliant analytics and better, more complete data.

no sampling data

100% complete, unsampled data

Google Analytics relies on sampling data, which may undermine the accuracy of your reports.
Matomo works on 100% unsampled data because we believe you should have all the information you need to make good decisions.

Security

Protect your users’ data from being used for other purposes

Matomo offers you 100% data ownership and does not share anything with advertisers, allowing you to safeguard web visitors’ privacy.

privacy

GDPR compliant analytics, hosted in the EU

Google Analytics has been ruled illegal in several EU countries, with more expected to follow. Websites using Google Analytics may risk being fined for GDPR breaches.
At Matomo we make GDPR compliance simpler, by keeping user privacy at the heart of the platform. All your data is stored in the EU (and you can opt to host your data on your own servers if you choose the on-premise option).

Recognised as a leading global web analytics solution

★★★★★ 4.7/5

4.9 out of 5

★★★★★ 5/5

5 out of 5

★★★★★ 4.7/5

4.9 out of 5

What our customers say

“Your data is yours. If you've used Google Analytics… the process for integrating Matomo into your site and getting reports will seem very familiar. That makes it easy to move off of GA. Since you are hosting the backend, you control who has access to the data and no third party can use it."
James Calzoni
James CalzoniCo-founder, Microsoft Corp.
“Your data is yours. If you've used Google Analytics… the process for integrating Matomo into your site and getting reports will seem very familiar. That makes it easy to move off of GA. Since you are hosting the backend, you control who has access to the data and no third party can use it."
James Calzoni
James CalzoniCo-founder, Microsoft Corp.
“Your data is yours. If you've used Google Analytics… the process for integrating Matomo into your site and getting reports will seem very familiar. That makes it easy to move off of GA. Since you are hosting the backend, you control who has access to the data and no third party can use it."
James Calzoni
James CalzoniCo-founder, Microsoft Corp.
“Your data is yours. If you've used Google Analytics… the process for integrating Matomo into your site and getting reports will seem very familiar. That makes it easy to move off of GA. Since you are hosting the backend, you control who has access to the data and no third party can use it."
James Calzoni
James CalzoniCo-founder Microsoft Corp.
“Your data is yours. If you've used Google Analytics… the process for integrating Matomo into your site and getting reports will seem very familiar. That makes it easy to move off of GA. Since you are hosting the backend, you control who has access to the data and no third party can use it."
James Calzoni
James CalzoniCo-founder Microsoft Corp.

More than analytics

Analytics shows you which pages people have been to, and how long they spent there, but imagine if you could understand exactly what they engaged with while on the page? How far down did they scroll?
Which parts of your site are frustrating? And which are just plain ignored?
Stop wasting time with guesswork, and give yourself the tools to increase conversions quickly and effectively.

Heatmaps

Heatmaps

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Form Analytics

Form Analytics

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Content Analytics

Content analysis

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heatmap 2

Media analytics

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Roll up reporting

Roll-up reporting

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A/B Testing

A/B testing

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Matomo vs Google Analytics

Let’s look at the features included with Matomo vs the free version of Google Analytics and the paid version, Google Analytics 360.
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Cloud hosting option
No hassle, we host Matomo for you. Matomo's secure servers
are based in Germany and follow EU laws
EU-based data storage with no data transfers
On-Premise self-hosting option
Max flexibility, you host Matomo on your servers - a big bonus
for data sensitive businesses
Advanced Privacy Controls
User privacy is ingrained into everything we do at Matomo so you can
remain in complete control
GDPR Manager
To be GDPR compliant is one thing but to have a GDPR Manager
ensures you are in full control when processing your user's personal data
Downloads and outlinks tracked automatically
Gives you comprehensive analysis on items that are downloaded off your
website and clicks to external websites without having to setup manually		Requires manual configuration
User behaviour analytics
Click and scroll heatmaps, session recordings and more
for rich behavioural insights

Integrate Matomo with your existing tools

Google BigQuery

Pricing

All hosting options give you 100% data ownership and full privacy compliance.

£17 / per month

  • GDPR compliant
  • Easy to set up
  • Data stored in Europe
  • Technical support via Email
Get Started

FAQs

Have questions? We’re here to help.

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Start improving your websites and apps!

21 day free trial. No card required.

  • 21 day free trial. No card required
  • Easy to implement free trial - easier than GA4
  • 100% accurate data - absolutely no sampling
  • GDPR compliant - easily protect your customers
  • Test alongside existing tracking
Your Analytics subdomain will be .matomo.cloud Your information will be used to create an account on our cloud service. For more information please read our Privacy Policy.

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We’ll email you occasional insight-filled newsletters, invitations to webinars, and other relevant marketing information including our free ebook.

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By submitting my email, you agree to receive the Matomo newsletter. You can unsubscribe at any time by clicking the link provided in the newsletter. We will process your personal information in accordance with our Privacy Policy.

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The data collected will be processed by Matomo, by our CRM provider HubSpot, all data is stored in the EU. You can access your data, rectify it, request its erasure or exercise your right to limit the processing of your data.

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